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Trademark infringement remains one of the most frequent intellectual property disputes in Vietnam’s rapidly expanding consumer and digital markets. As counterfeit goods, parallel imports, and online violations increase, rights holders must adopt a strategic and evidence-driven approach. From practical experience, practices in handling trademark infringement cases in Vietnam require a combination of administrative, judicial, and…
25
May
May
As Vietnamese enterprises expand into global markets, trademark protection becomes a critical strategic asset. However, international registration requires careful financial planning and timeline management. Understanding international trademark application costs for Vietnamese businesses and the expected examination periods in major jurisdictions helps companies allocate budgets efficiently and avoid unexpected delays. International Trademark Application Costs for Vietnamese…
24
May
May
Vietnam has become an increasingly attractive destination for foreign investment and brand expansion. As international companies enter this dynamic market, securing trademark protection is a critical legal and commercial priority. This guide to registering international trademarks in Vietnam via Madrid Protocol provides a detailed overview of procedures, timelines, and compliance requirements for foreign businesses seeking…
24
Feb
Feb
Selecting the correct product and service classes is one of the most critical yet frequently misunderstood steps in trademark registration in Vietnam. An inaccurate classification can weaken protection, increase enforcement risks, and limit future business expansion, particularly for foreign investors, tech entrepreneurs, and growing enterprises. Why product and service classification matters in Vietnam trademark registration…
09
Feb
Feb
In Vietnam’s increasingly competitive market, intellectual property has become a strategic branding tool rather than a purely legal requirement. For small businesses, well-managed intellectual property helps differentiate products, build trust, and support long-term brand growth, even with limited resources. Why intellectual property matters for small business branding in Vietnam Intellectual property plays a central role…
11
Feb
Feb
For new businesses in Vietnam, selecting the appropriate form of intellectual property protection is a strategic decision that directly affects innovation value and commercial success. Misunderstanding the differences between inventions, utility solutions, and industrial designs may lead to inadequate protection or unnecessary costs, particularly for startups and technology-driven enterprises. Understanding patents and designs for Vietnamese…
10
Feb
Feb
For Vietnamese companies expanding beyond domestic borders, international trademark filing is a strategic investment rather than a procedural step. Selecting the right target jurisdictions determines the commercial reach, enforceability, and cost efficiency of brand protection in global markets. Why jurisdiction selection matters in international trademark filings Selecting countries for international trademark filing from Vietnam directly…
12
Feb
Feb
For Vietnamese businesses expanding into Europe and ASEAN, choosing the appropriate trademark registration route is a strategic decision with long-term legal and financial implications. Understanding the differences between the Madrid Protocol and direct national or regional filings helps companies design efficient and enforceable trademark protection strategies. Overview of international trademark registration options for Vietnamese businesses…
23
Jan
Jan
ASL LAW continues to strengthen its position in regional and international legal rankings, having been recognised as top tier Vietnam Law Firm and Leading Partners by Legal 500 Asia Pacific 2026. These concurrent recognitions reflect both the firm’s established core strengths and its forward-looking offshore investment in strategic practice areas aligned with evolving regulatory and…
09
Feb
Feb
Lawyer Pham Duy Khuong, ASL LAW‘s Managing Partner, continues to be recognized by Legal500 for the fifth time as one of Vietnam’s leading intellectual property lawyers in 2026, reaffirming his personal reputation in parallel with the outstanding professional achievements of the team in which he is directly involved and which he leads. In addition to…
