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For Vietnamese businesses expanding overseas, trademark protection is a strategic investment that should follow commercial priorities rather than simply cover as many countries as possible. Identifying priority markets for international trademark from Vietnam requires businesses to assess export opportunities, manufacturing locations, distribution partners, and the risk of third parties registering their brands first. A targeted…
30
Oct
Oct
As Vietnamese businesses expand into international markets, protecting their brands becomes an essential part of sustainable growth. A trademark registered in Vietnam does not automatically protect a brand overseas. Protecting Vietnamese brands internationally therefore requires businesses to identify priority markets, secure trademark rights in those jurisdictions, and establish a strategy for managing and enforcing those…
18
Oct
Oct
Discovering that another party has registered your brand in Vietnam can threaten your market entry, distribution plans, and brand reputation. Because Vietnam generally follows a first-to-file trademark system, businesses that delay filing may face significant obstacles even when they have used their brand elsewhere. However, a prior registration does not automatically mean that every recovery…
27
Oct
Oct
Intellectual property (IP) is more than a legal asset: it can help businesses differentiate their products, protect innovation, attract investment, and build lasting market positions. Turning IP assets into competitive advantage Vietnam requires companies to move beyond registration and integrate IP protection, commercialisation, and enforcement into their broader business strategies. Why Intellectual Property Matters for…
19
Oct
Oct
A trademark application in Vietnam may be refused because the proposed mark lacks distinctiveness, conflicts with an earlier trademark, falls within a category of signs prohibited by law, or does not satisfy other statutory requirements. Under Article 117 of Vietnam’s Law on Intellectual Property, an application may also be refused where the applicant lacks the…
17
Oct
Oct
Businesses that discover a trademark application in Vietnam that is identical or confusingly similar to their existing brand may oppose its registration before the Intellectual Property Office of Vietnam (IPVN). For trademark applications published from April 1, 2026, the statutory opposition period is three months from publication. The opponent must submit a written objection in…
19
Oct
Oct
The trademark registration timeline Vietnam businesses should plan for depends on the application’s filing date, examination stages, and any issues that arise during processing. For trademark applications published from April 1, 2026, the revised legal framework provides for publication within one month after an application is deemed valid and substantive examination within five months from…
21
Oct
Oct
The trademark registration cost Vietnam businesses should budget for consists of government fees and, where applicable, professional service fees charged by a trademark representative or lawyer. For a standard application covering one class and up to six goods or services, the currently published basic official charges total approximately VND 1,325,000 before any eligible VNeID exemption,…
22
Oct
Oct
To conduct a trademark search in Vietnam before registration, businesses should search for the proposed brand name and its variations in official trademark databases, examine similar marks covering related goods and services, and assess potential conflicts with earlier rights. A reliable trademark search Vietnam strategy should consider spelling, pronunciation, visual similarities, relevant goods and services,…
25
Oct
Oct
Businesses operating in Vietnam should understand more than how to register a trademark. Choosing a distinctive brand, selecting the right type of protection, establishing ownership, maintaining registration validity, addressing infringement, and planning for international expansion are all important parts of a sustainable trademark strategy. This trademark guide Vietnam businesses can use explains these key considerations…
