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As Vietnamese businesses increasingly expand beyond domestic borders, protecting trademarks internationally has become a fundamental business strategy rather than a legal formality. A strong trademark portfolio enables companies to enter new markets with confidence, strengthen brand recognition, and reduce the risk of infringement in foreign jurisdictions. Whether expanding through exports, franchising, licensing, or foreign direct…
08
Aug
Aug
As Vietnamese businesses continue expanding into global markets, selecting the right international trademark strategy has become increasingly important. While international filing systems offer centralized solutions, many companies prefer filing trademark applications directly in individual countries to better align with their commercial objectives. A country-by-country international trademark registration strategy provides greater flexibility, allowing businesses to prioritize…
18
Aug
Aug
In today’s competitive marketplace, a strong brand is far more than a logo or a business name—it is a valuable intangible asset that influences customer trust, market recognition, and long-term business growth. As Vietnam continues to attract domestic and foreign investment, trademark registration has become an essential legal tool for protecting brand identity and supporting…
20
Aug
Aug
As Vietnam’s digital economy continues to expand, intellectual property has become one of the most valuable business assets. Companies increasingly rely on trademarks, patents, copyrights, software, databases, trade secrets, and digital content to create competitive advantages. However, the rapid growth of e-commerce, artificial intelligence, cloud computing, and cross-border digital platforms has also increased the risks…
21
Jul
Jul
According to the latest announcement by Managing IP, the internationally recognized organization specializing in the assessment and ranking of law firms and lawyers in the field of intellectual property services, Managing Partner Pham Duy Khuong and Senior Partner Do Ba Thich of ASL LAW have once again been recognized as Trade mark Stars in IP…
27
May
May
As the Vietnamese market continues to expand, franchising has become a strategic tool for businesses seeking rapid market penetration. However, the legal distinction between franchising and trademark licensing often creates confusion for investors, leading to unnecessary compliance risks. Working with an experienced Vietnam franchise and license law firm such as ASL LAW is essential to ensure that…
29
May
May
As competition intensifies across the Vietnam market, trademark protection has become a critical legal priority for both domestic and foreign businesses. In 2026, companies operating in Vietnam must adopt proactive trademark strategies to secure brand identity, prevent infringement, and strengthen long-term commercial value in increasingly competitive industries. Effective trademark strategies for brand protection Vietnam are…
01
Jun
Jun
Vietnam’s rapidly expanding economy and digital transformation are making intellectual property protection more important than ever for both domestic and foreign businesses. In 2026, companies operating in Vietnam face increasing pressure to comply with intellectual property regulations while protecting valuable intangible assets from infringement and unfair competition. Intellectual property compliance Vietnam 2026 business essentials are…
31
May
May
As Vietnamese businesses increasingly expand into international markets, trademark protection beyond Vietnam has become a critical component of global business strategy. In 2026, companies seeking sustainable international growth must understand how to secure trademark rights efficiently across multiple jurisdictions while managing legal costs and compliance obligations. Global brand expansion via Madrid System from Vietnam has…
02
Jun
Jun
As Vietnamese companies continue expanding into global markets, international trademark registration has become a critical business priority. In 2026, exporters, technology companies, manufacturers, and growing brands must carefully evaluate trademark filing strategies to protect commercial identity, minimize legal risks, and support long-term international growth. Choosing between Madrid System and direct national filings Vietnam is now…
