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(Published in the Business Forum Magazine) Registering intellectual property (IP) internationally is not merely a shield to protect a brand, but also a gateway to genuine competitive advantage—provided that businesses adopt a well-planned strategy and are empowered by clear and effective support policies. This article summarizes the insights shared by Lawyer Pham Duy Khuong, Managing…
24
Jun
Jun
In the era of globalization and cross-border trade, protecting trademarks beyond Vietnam’s borders has become an essential strategy for businesses aiming to expand internationally. International trademark registration not only mitigates legal risks but also enhances brand reputation and value in target markets. Vietnam is a member of the Madrid System—a global mechanism that enables international…
10
Jul
Jul
In an increasingly competitive marketplace, trademarks have become one of the most valuable intangible assets for businesses. Registering a trademark not only protects the brand from infringement but also establishes a solid legal foundation for business operations and market expansion. However, the process of trademark registration in Vietnam can involve numerous challenges if businesses are…
10
Jul
Jul
As Vietnam increasingly integrates into the global supply chain and becomes an attractive destination for foreign direct investment (FDI), establishing a strategy for protecting intellectual property (IP) rights in Vietnam has become indispensable for international enterprises. From patents and trademarks to trade secrets, delays or mistakes in the registration and enforcement of IP rights in…
11
Jun
Jun
As of June 3, 2025, the Vietnam Intellectual Property Office (IP Vietnam) officially implements the issuance and authentication of electronic copies of industrial property application files, documents, and protection certificates. This marks a significant step forward in the modernization of administrative procedures, helping individuals and businesses save time and effort when conducting intellectual property-related transactions….
02
Jun
Jun
In the context of deepening international economic integration and the rapid development of e-commerce, the trafficking of counterfeit goods and intellectual property (IP)-infringing products in Vietnam has grown increasingly complex. Government authorities are tightening inspections and enforcement efforts to protect the rights of consumers and legitimate businesses, while fostering a healthy business environment. In recent…
04
Jun
Jun
From May 17 to 21, 2025, the International Trademark Association (INTA) Annual Meeting took place in San Diego, United States, attracting thousands of experts and organizations in the field of intellectual property (IP) from over 150 countries. Widely recognized as the world’s premier forum for policymakers, attorneys, businesses, and international organizations, the event serves as…
02
Jun
Jun
The INTA 2025 Annual Meeting – a global forum gathering top names in the intellectual property field – continues to serve as a pivotal milestone for law firms, legal institutions, and international experts to assert their presence and shape future trends. On this occasion, ASL LAW once again affirmed its role as a legal bridge…
03
Jun
Jun
From May 17 to May 21, 2025, the International Trademark Association (INTA) Annual Meeting officially took place in San Diego, USA, bringing together thousands of intellectual property experts, attorneys, corporate representatives, and regulatory authorities from over 150 countries. Continuing its longstanding tradition of attending INTA events, ASL LAW – a leading law firm in intellectual…
15
Apr
Apr
Celebrating World Intellectual Property Day – A Space Where Innovation Meets Law 🕘 Time: 09:00 – 11:40 | April 18, 2025 📍 Format: Why Should You Join? ✅ Gain strategic insights into brand innovation ✅ Understand the full process of IP registration and protection ✅ Get real-life answers from leading experts in the field ✅…
