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In today’s innovation-driven economy, technology has become one of the most valuable assets for sustainable business growth. Companies are increasingly seeking advanced technologies, proprietary know-how, software, manufacturing processes, and technical expertise to improve productivity and strengthen their competitive position. In Vietnam, technology transfer has emerged as a strategic tool that enables businesses to accelerate innovation,…
09
Aug
Aug
As Vietnamese businesses increasingly expand beyond domestic borders, protecting trademarks internationally has become a fundamental business strategy rather than a legal formality. A strong trademark portfolio enables companies to enter new markets with confidence, strengthen brand recognition, and reduce the risk of infringement in foreign jurisdictions. Whether expanding through exports, franchising, licensing, or foreign direct…
08
Aug
Aug
As Vietnamese businesses continue expanding into global markets, selecting the right international trademark strategy has become increasingly important. While international filing systems offer centralized solutions, many companies prefer filing trademark applications directly in individual countries to better align with their commercial objectives. A country-by-country international trademark registration strategy provides greater flexibility, allowing businesses to prioritize…
18
Aug
Aug
In today’s competitive marketplace, a strong brand is far more than a logo or a business name—it is a valuable intangible asset that influences customer trust, market recognition, and long-term business growth. As Vietnam continues to attract domestic and foreign investment, trademark registration has become an essential legal tool for protecting brand identity and supporting…
19
Aug
Aug
In today’s knowledge-based economy, creative assets such as software, marketing materials, technical documentation, websites, digital content, artwork, and multimedia productions have become essential business resources. Although copyright protection generally arises upon the creation of an eligible work, early copyright registration provides businesses with stronger legal evidence, greater commercial certainty, and more effective enforcement capabilities. Companies…
07
Aug
Aug
Innovation is one of the most valuable assets for modern businesses, particularly in technology, manufacturing, healthcare, engineering, and research-intensive industries. However, developing a new invention alone does not guarantee exclusive commercial rights. Without appropriate legal protection, competitors may imitate, commercialize, or improve upon an invention before the original creator can fully benefit from it. Vietnam…
20
Aug
Aug
As Vietnam’s digital economy continues to expand, intellectual property has become one of the most valuable business assets. Companies increasingly rely on trademarks, patents, copyrights, software, databases, trade secrets, and digital content to create competitive advantages. However, the rapid growth of e-commerce, artificial intelligence, cloud computing, and cross-border digital platforms has also increased the risks…
20
Jul
Jul
For many years, most café and beverage shop owners in Vietnam have routinely played music through YouTube, Spotify, Apple Music, and other online platforms. Some even continue to use old USB drives containing thousands of songs downloaded years ago to create a relaxing atmosphere for customers, rarely questioning whether copyright obligations might arise. The ease…
21
Jul
Jul
According to the latest announcement by Managing IP, the internationally recognized organization specializing in the assessment and ranking of law firms and lawyers in the field of intellectual property services, Managing Partner Pham Duy Khuong and Senior Partner Do Ba Thich of ASL LAW have once again been recognized as Trade mark Stars in IP…
13
Jul
Jul
The rapid development of artificial intelligence (AI), particularly generative AI models, is bringing profound changes to the music industry. Whereas composing a song previously required advanced professional skills and an extensive creative process, AI now enables users to generate a complete song within a very short period of time. AI is no longer limited to…
