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For Vietnamese businesses expanding internationally, Vietnam trademark registration does not necessarily have to cover every possible country from the beginning. A country-by-country approach can allow businesses to prioritize the markets that matter most, allocate their IP budget more efficiently, and adapt trademark protection to actual commercial expansion. Cost-effective country-by-country trademark filing Vietnam businesses undertake can…
15
Sep
Sep
For Vietnamese businesses expanding beyond the domestic market, Vietnam trademark registration should ideally move at the same pace as international business development. A brand that enters a foreign market without adequate trademark protection may face registration conflicts, infringement, counterfeiting, or even attempts by third parties to register the brand first. The Madrid System offers Vietnamese…
12
Sep
Sep
For businesses developing new technologies, the timing of a patent application can be almost as important as the invention itself. Filing too early may mean that the invention is not sufficiently developed, while filing too late can expose the technology to disclosure, competing applications, or loss of valuable commercial opportunities. Determining the optimal timing for…
11
Sep
Sep
Copyright registration in Vietnam can give businesses valuable evidence of ownership over creative works, but the registration process is not simply a matter of completing a form and submitting a copy of the work. Errors concerning authorship, ownership, the type of work, supporting documents, or the information provided to the authorities may create difficulties when…
10
Sep
Sep
Intellectual property (IP) has become one of the most valuable assets for businesses operating in Vietnam, particularly as digital transformation, artificial intelligence and technology-driven business models continue to expand. However, many businesses still focus primarily on trademark registration and overlook other important IP rights that may protect technology, creative content, product appearance, confidential information and…
02
Sep
Sep
On August 11, 2026, ASL LAW attended and supported IAM & WTR Live: Australasia IP Forum 2026 in Melbourne, Australia, as an Event Sponsor. The forum brought together intellectual property (IP) professionals, ASEAN IP Agent, corporate legal counsel, and representatives of IP organizations from the region and around the world, providing a platform to exchange…
11
Aug
Aug
In today’s innovation-driven economy, technology has become one of the most valuable assets for sustainable business growth. Companies are increasingly seeking advanced technologies, proprietary know-how, software, manufacturing processes, and technical expertise to improve productivity and strengthen their competitive position. In Vietnam, technology transfer has emerged as a strategic tool that enables businesses to accelerate innovation,…
09
Aug
Aug
As Vietnamese businesses increasingly expand beyond domestic borders, protecting trademarks internationally has become a fundamental business strategy rather than a legal formality. A strong trademark portfolio enables companies to enter new markets with confidence, strengthen brand recognition, and reduce the risk of infringement in foreign jurisdictions. Whether expanding through exports, franchising, licensing, or foreign direct…
08
Aug
Aug
As Vietnamese businesses continue expanding into global markets, selecting the right international trademark strategy has become increasingly important. While international filing systems offer centralized solutions, many companies prefer filing trademark applications directly in individual countries to better align with their commercial objectives. A country-by-country international trademark registration strategy provides greater flexibility, allowing businesses to prioritize…
18
Aug
Aug
In today’s competitive marketplace, a strong brand is far more than a logo or a business name—it is a valuable intangible asset that influences customer trust, market recognition, and long-term business growth. As Vietnam continues to attract domestic and foreign investment, trademark registration has become an essential legal tool for protecting brand identity and supporting…
