Trademark Registration in Vietnam: How to Prevent Your Brand from Being “Stolen”?

ASL LAW trademark attorneys advising a business client on strategies to prevent trademark squatting and brand theft at Hanoi office.

Preventing trademark theft in Vietnam has become increasingly important as Vietnamese businesses expand into e-commerce, international markets, franchising, licensing, and digital platforms. A brand that has been built over years can become vulnerable when another party registers a similar or identical trademark first, copies important brand elements, or deliberately targets the reputation that a business…

List of countries covered by the Madrid trademark registration system in 2024

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The Madrid system of international trademark registration is administered by the International Bureau of the World Intellectual Property Organization (WIPO) of the United Nations in Geneva, Switzerland. As of the end of 2023, the Madrid System is comprised of 114 members from 130 countries, collectively known as the Madrid Alliance. These countries represent more than…

ASL LAW is at Top 3 Vietnam IP Law Firms with the highest number of trademark applications filed in Vietnam in 2023 for clients.

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According to statistics from the National Intellectual Property Office of Vietnam, ASL LAW has been in the Top 3 Vietnam IP Law Firm with the highest number of trademark applications filed in Vietnam in 2023 for clients. This achievement is the result of ASL LAW’s determination, diligence and continuous efforts in supporting Vietnamese and international clients in implementing their…

Process Of registering Trademark In Vietnam

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Both foreign and local applicants are allowed to register trademark in Vietnam. The process of registering trademark in Vietnam shall include the following steps. 1.     Step 1: Conducting trademark search in Vietnam. It is an optional process of trademark registration in Vietnam. Its purposes are to: + Checking the availability of your trademark before officially…

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