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For Vietnamese businesses expanding internationally, Vietnam trademark registration does not necessarily have to cover every possible country from the beginning. A country-by-country approach can allow businesses to prioritize the markets that matter most, allocate their IP budget more efficiently, and adapt trademark protection to actual commercial expansion. Cost-effective country-by-country trademark filing Vietnam businesses undertake can…
15
Sep
Sep
For Vietnamese businesses expanding beyond the domestic market, Vietnam trademark registration should ideally move at the same pace as international business development. A brand that enters a foreign market without adequate trademark protection may face registration conflicts, infringement, counterfeiting, or even attempts by third parties to register the brand first. The Madrid System offers Vietnamese…
17
Sep
Sep
Preventing trademark theft in Vietnam has become increasingly important as Vietnamese businesses expand into e-commerce, international markets, franchising, licensing, and digital platforms. A brand that has been built over years can become vulnerable when another party registers a similar or identical trademark first, copies important brand elements, or deliberately targets the reputation that a business…
21
Jul
Jul
According to the latest announcement by Managing IP, the internationally recognized organization specializing in the assessment and ranking of law firms and lawyers in the field of intellectual property services, Managing Partner Pham Duy Khuong and Senior Partner Do Ba Thich of ASL LAW have once again been recognized as Trade mark Stars in IP…
31
May
May
From May 2 to May 6, 2026, the Annual Meeting of the International Trademark Association (INTA) officially took place in London, United Kingdom, gathering thousands of intellectual property professionals, lawyers, business representatives, and regulatory authorities from more than 140 countries and territories worldwide. The event once again reaffirmed its position as one of the largest…
