ASL LAW participates in Workshop: Is Franchising the right strategy to enter Vietnam

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ASL LAW is honored to receive an invitation from the Franchise and Licensing Association of Singapore to attend the workshop on Franchise between Singapore and Vietnam. The content of the seminar discussed potential opportunities and challenges for Singapore businesses when Singapore franchisors entered into the Vietnamese market. Franchising and Licensing Association (Singapore), also known as FLA…

Franchise matters when famous brands announce withdrawal from Russia

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A series of American and Western brands such as Subway Russia, McDonald’s, KFC, Taco Bell, Pizza Hut have announced their withdrawal from Russia. Is this said to be even possible? Answering this question sheds light on other aspects of franchise and global expansion through this transcendent business model. 1. A Series Of World Famous Brands…

Legal500: Interview with Pham Duy Khuong, Founder and Managing Director of ASL LAW

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Founder and Managing Director Pham Duy Khuong explains how leading Vietnamese firm ASL LAW is adapting to clients’ changing needs.

Featured notes of the relationship between Vietnam law on franchise and intellectual property

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Abstract Alongside the development of the franchise in Vietnam for the past 20 years, the legal frame regulating these activities has been established and improved day by day. Originated as the spine of the law on intellectual property in terms of the commercial law, the law on franchise and the law on intellectual property have…

Challenges encountered in developing Franchise in Vietnam

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Franchise has appeared in Vietnam since 2006-2007. However, franchise in Vietnam has only been a popular activity since 2019-2021. At the time, more and more international brands entered the Vietnamese market through franchising. Outer challenges affect franchise The appearance of many famous brands has marked the formation of a franchise market in Vietnam. This poses…

Lawyer Pham Duy Khuong is ranked the Top 100 Vietnamese Lawyers

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Asia Business Law Journal has just announced the A-list Vietnam’s Top 100 Lawyers. Among the honored lawyers, Lawyer Pham Duy Khuong – Founder of ASL Law, is proud to be a representative of ASL Law in this ranking. “Vietnam’s A List 100 Top Lawyers” was voted and announced by the Asia Business Law Journal. This…

Vietnam franchise models developing rapidly with various legal risks

Vietnam franchise models developing rapidly with various legal risks

The rapidly increasing number of franchisees in many sectors will go against the core principle of a standard franchise model. This issue causes many legal risks to the development of franchise in Vietnam. With the development of e-commerce, new investment channels have appeared. They are becoming more diverse and more attractive to investors when traditional…

How to Apply franchise registration in Vietnam

How to apply franchise registration in Vietnam

Client questions:We are Korean Franchise company and we are about to have our franchise partner in Vietnam. We would like to apply franchise registration. Could you please let me know what i need to prepare for application and get me quotation for this service. Thanks. ASL LAW’s Advice Dear S___, Thanks for your email concerning…

Vietnam franchise under change pressure

At the end of the 1990s, franchise was still a strange concept to most people in Vietnam. There were no opportunities to enjoy or even see the products and services of the world’s well-known brands in Vietnam. KFC, McDonald, Starbucks and Lotteria were not familiar names for Vietnamese youth. However, this has changed. Now, you…

ASL LAW: Vietnam International Law Firm & Ranked Vietnamese Lawyers

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Converging reputable lawyers and legal experts working in different fields of law in Vietnam and internationally, ASL LAW not only provides a variety of legal services but is also considered a sheet anchor by Vietnamese businesses with trade relations in 22 countries around the world. Vietnam International Law Firm With a team of prestigious lawyers…

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