Lawyer Pham Duy Khuong participated in VTV’s program Business and Law: Franchise contract in the restaurant sector

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Lawyer Pham Duy Khuong participated in the program Business and Law: Franchise contract in the restaurant sector of VTV as a guest and consultant providing a unique and professional perspective on issues arising when drafting, signing and applying franchise contracts in the market, highlighting potential risks related to intellectual property rights and trademarks in Vietnam….

Legal issues of franchising in Vietnam in F&B

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Franchising in Vietnam is becoming more and more popular, typically in the restaurant industry with many outstanding examples such as Highlands coffee, Mixue ice cream & milk tea, McDonalds’ fast food restaurant chain, etc. in many provinces in Vietnam. In the following article, ASL LAW will analyze the nature of franchising activities in Vietnam in…

Lawyer Pham Duy Khuong’s TV Talk on Franchise in F&B in Vietnam

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Franchising is one of the most popular business forms chosen by many businesses, applied to expand the scale of operations, influence the franchisor and the ability to develop rapidly based on the franchisor’s trademark, brand to the franchisee. Recently, at the TV talk show “Business and Law” of VTV television station, Lawyer Pham Duy Khuong…

ASL LAW participates in Workshop: Is Franchising the right strategy to enter Vietnam

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ASL LAW is honored to receive an invitation from the Franchise and Licensing Association of Singapore to attend the workshop on Franchise between Singapore and Vietnam. The content of the seminar discussed potential opportunities and challenges for Singapore businesses when Singapore franchisors entered into the Vietnamese market. Franchising and Licensing Association (Singapore), also known as FLA…

Franchise matters when famous brands announce withdrawal from Russia

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A series of American and Western brands such as Subway Russia, McDonald’s, KFC, Taco Bell, Pizza Hut have announced their withdrawal from Russia. Is this said to be even possible? Answering this question sheds light on other aspects of franchise and global expansion through this transcendent business model. 1. A Series Of World Famous Brands…

Legal500: Interview with Pham Duy Khuong, Founder and Managing Director of ASL LAW

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Founder and Managing Director Pham Duy Khuong explains how leading Vietnamese firm ASL LAW is adapting to clients’ changing needs.

Featured notes of the relationship between Vietnam law on franchise and intellectual property

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Abstract Alongside the development of the franchise in Vietnam for the past 20 years, the legal frame regulating these activities has been established and improved day by day. Originated as the spine of the law on intellectual property in terms of the commercial law, the law on franchise and the law on intellectual property have…

Challenges encountered in developing Franchise in Vietnam

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Franchise has appeared in Vietnam since 2006-2007. However, franchise in Vietnam has only been a popular activity since 2019-2021. At the time, more and more international brands entered the Vietnamese market through franchising. Outer challenges affect franchise The appearance of many famous brands has marked the formation of a franchise market in Vietnam. This poses…

Lawyer Pham Duy Khuong is ranked the Top 100 Vietnamese Lawyers

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Asia Business Law Journal has just announced the A-list Vietnam’s Top 100 Lawyers. Among the honored lawyers, Lawyer Pham Duy Khuong – Founder of ASL Law, is proud to be a representative of ASL Law in this ranking. “Vietnam’s A List 100 Top Lawyers” was voted and announced by the Asia Business Law Journal. This…

Vietnam franchise models developing rapidly with various legal risks

Vietnam franchise models developing rapidly with various legal risks

The rapidly increasing number of franchisees in many sectors will go against the core principle of a standard franchise model. This issue causes many legal risks to the development of franchise in Vietnam. With the development of e-commerce, new investment channels have appeared. They are becoming more diverse and more attractive to investors when traditional…

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