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The franchising system has become popular and effective for businesses looking to expand globally. This business model allows companies to extend their presence and brand recognition by partnering with foreign businesses operating under an established distributor’s business system. Despite its potential, international franchising also poses several legal challenges that both franchisors and franchisees must address….
06
Jun
Jun
Lawyer Pham Duy Khuong participated in the program Business and Law: Franchise contract in the restaurant sector of VTV as a guest and consultant providing a unique and professional perspective on issues arising when drafting, signing and applying franchise contracts in the market, highlighting potential risks related to intellectual property rights and trademarks in Vietnam….
06
Jun
Jun
Franchising in Vietnam is becoming more and more popular, typically in the restaurant industry with many outstanding examples such as Highlands coffee, Mixue ice cream & milk tea, McDonalds’ fast food restaurant chain, etc. in many provinces in Vietnam. In the following article, ASL LAW will analyze the nature of franchising activities in Vietnam in…
05
Jun
Jun
Franchising is one of the most popular business forms chosen by many businesses, applied to expand the scale of operations, influence the franchisor and the ability to develop rapidly based on the franchisor’s trademark, brand to the franchisee. Recently, at the TV talk show “Business and Law” of VTV television station, Lawyer Pham Duy Khuong…
06
Sep
Sep
ASL LAW is honored to receive an invitation from the Franchise and Licensing Association of Singapore to attend the workshop on Franchise between Singapore and Vietnam. The content of the seminar discussed potential opportunities and challenges for Singapore businesses when Singapore franchisors entered into the Vietnamese market. Franchising and Licensing Association (Singapore), also known as FLA…
24
Mar
Mar
A series of American and Western brands such as Subway Russia, McDonald’s, KFC, Taco Bell, Pizza Hut have announced their withdrawal from Russia. Is this said to be even possible? Answering this question sheds light on other aspects of franchise and global expansion through this transcendent business model. 1. A Series Of World Famous Brands…
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Legal500: Interview with Pham Duy Khuong, Founder and Managing Director of ASL LAW
08
Aug
Aug
Founder and Managing Director Pham Duy Khuong explains how leading Vietnamese firm ASL LAW is adapting to clients’ changing needs.
30
Jun
Jun
Abstract Alongside the development of the franchise in Vietnam for the past 20 years, the legal frame regulating these activities has been established and improved day by day. Originated as the spine of the law on intellectual property in terms of the commercial law, the law on franchise and the law on intellectual property have…
14
Mar
Mar
Franchise has appeared in Vietnam since 2006-2007. However, franchise in Vietnam has only been a popular activity since 2019-2021. At the time, more and more international brands entered the Vietnamese market through franchising. Outer challenges affect franchise The appearance of many famous brands has marked the formation of a franchise market in Vietnam. This poses…
30
Jan
Jan
Asia Business Law Journal has just announced the A-list Vietnam’s Top 100 Lawyers. Among the honored lawyers, Lawyer Pham Duy Khuong – Founder of ASL Law, is proud to be a representative of ASL Law in this ranking. “Vietnam’s A List 100 Top Lawyers” was voted and announced by the Asia Business Law Journal. This…
