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As Vietnam’s economy continues to grow and local brands mature in both quality and reputation, international franchising has become a powerful strategy for Vietnamese enterprises aiming to enter global markets. By leveraging established business models, Vietnamese brands are now capable of reaching consumers worldwide while maintaining consistent identity, quality, and cultural influence. The Rise of…
05
Nov
Nov
As Vietnam continues to attract oversea investment through its dynamic consumer market, franchising has become one of the most effective models for international brands to expand their presence. However, before starting operations, franchisors must complete the franchise registration process in accordance with Vietnamese law. This article provides a comprehensive overview of the required procedures and…
12
Oct
Oct
Franchising has become an increasingly attractive business model in Vietnam, offering both local and foreign investors the opportunity to expand quickly while leveraging established brands. However, franchising in Vietnam requires careful attention to legal frameworks, registration procedures, and compliance obligations to ensure long-term success. Conditions for Franchising in Vietnam Vietnamese law sets specific conditions for…
21
Sep
Sep
Vietnam has become an increasingly attractive destination for franchising, with international brands entering the market to tap into a growing middle class and young consumer base. However, franchising is subject to strict legal conditions under Vietnamese law, and failure to comply can result in delays, penalties, or invalid franchise agreements. For foreign franchisors and local…
29
Aug
Aug
As of July 1, 2025, Vietnam’s court system will implement a significant reform in the allocation of judicial jurisdiction, particularly concerning disputes in business, commerce, intellectual property, and bankruptcy. This reform is an important step toward standardizing dispute resolution mechanisms, ensuring greater transparency and consistency in the application of the law. New Jurisdiction of Regional…
23
Aug
Aug
Franchising is a popular business model for Vietnamese entrepreneurs seeking to leverage the reputation, systems, and customer base of established foreign brands. However, this model also introduces complex legal obligations for both the franchisor and the franchisee. Understanding Vietnam’s franchise regulations and managing key legal risks is essential for long-term success. Regulatory Requirements for Foreign…
07
Jun
Jun
Franchising has become increasingly popular in Vietnam due to its potential to rapidly expand brand presence and reduce risks for franchisees. However, not all franchising activities can be freely conducted without franchise registration in Vietnam. Proper registration and legal compliance are essential to ensure franchise agreements are valid and enforceable. When is franchising registration required?…
05
Mar
Mar
During the process of engaging in franchise transactions in Vietnam, both the franchisor and the franchisee have specific rights and obligations defined by law and the franchise agreement. Below is an overview of the rights and obligations of each party: Rights of Parties Involved in Franchise Activities Based on the provisions of Article 286 of…
06
Mar
Mar
Franchising is a common business method in free-market economies, particularly in countries such as the United States, Australia, and the European Union. In Vietnam, franchise activities from abroad officially began in 2007 and have since experienced significant development. Franchising is a process where one party (the franchisor) permits and requires another party (the franchisee) to…
05
Dec
Dec
With a continuous commitment to providing cross-border legal services for Vietnamese businesses in various countries, the IBA event provides an excellent opportunity for ASL LAW’s lawyers to meet, exchange, and learn from experiences in their specialized legal areas such as anti-dumping and trade remedy, mergers and acquisitions, business, energy and oil, construction, intellectual property, arbitration,…
