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In today’s global marketplace, register trademark in Vietnam or internationally is an essential step for businesses looking to expand and protect their brand overseas. However, international trademark registration can be costly, especially for small and medium-sized enterprises. To navigate this process efficiently and minimize unnecessary expenses, businesses should approach it with a clear cost-optimization strategy….
08
Jul
Jul
Entering the Chinese market can offer tremendous opportunities for Vietnamese businesses, but it also presents legal and procedural challenges—particularly when it comes to trademark registration. China operates a first-to-file trademark system and has strict procedural rules that differ significantly from those in Vietnam. Understanding these legal barriers is essential for Vietnamese companies seeking to protect…
12
Aug
Aug
In the era of artificial intelligence (AI) and digital transformation, businesses across sectors are harnessing AI-powered tools to automate content creation, streamline operations, and enhance user engagement. However, the use of AI to generate and disseminate digital content raises substantial legal risks — particularly in relation to copyright. For businesses operating in Vietnam and beyond,…
12
Aug
Aug
Intellectual property (IP) has become a core asset in modern business operations, particularly in technology, manufacturing, pharmaceuticals, media, and brand-driven sectors. In Vietnam, with its rising innovation index and increasing international trade integration, the ability to leverage IP assets effectively can define business success. However, IP exploitation also comes with significant legal risks that must…
12
Aug
Aug
Technology transfer in Vietnam plays a vital role in fostering innovation, enhancing competitiveness, and promoting sustainable economic growth. In Vietnam, where the government is actively encouraging high-tech industries and digital transformation, the legal landscape governing technology transfer is both dynamic and complex. This article outlines essential legal considerations for businesses—both foreign and domestic—seeking to transfer…
07
Jul
Jul
Selecting countries for international trademark registration is not merely a legal formality—it is a long-term investment strategy. In a globally competitive landscape, Vietnamese businesses must adopt a smart allocation plan to optimize legal protection, cost efficiency, and commercial advantage in each target market. 1. Why a strategy is essential for international trademark registration Not every…
03
Jul
Jul
In the context of globalization and expanding international markets, registering trademarks in multiple countries has become an essential need for businesses. The Madrid System—administered by the World Intellectual Property Organization (WIPO)—offers a simplified and cost-effective mechanism for international trademark registration. This article, written by top-tier Vietnam IP Agency, provides guidance for Vietnamese businesses on how…
28
Jul
Jul
Intellectual property (IP) and technology transfer are two closely connected legal domains, particularly in the context of Vietnam’s digital economy and innovation-driven growth. The amended Law on Intellectual Property and the Law on Technology Transfer are creating important areas of intersection that directly affect the rights and interests of businesses and inventors. This article clarifies…
30
Jul
Jul
Intellectual property (IP) assets are increasingly becoming a core component of business development strategies in Vietnam. However, the practical exploitation of these assets carries numerous legal risks due to the evolving legal framework and inconsistent enforcement. This article identifies common legal pitfalls and proposes solutions to help businesses protect and optimize the value of their…
31
Jul
Jul
In 2025, trademark registration in Vietnam will see several notable updates in terms of procedures, processing time, and fees under the latest legal regulations. Businesses and individuals must stay informed to avoid disruptions in protection—especially as brand competition intensifies. The following provides an overview of the most important legal information on trademark registration in Vietnam…
