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The rapid development of artificial intelligence (AI) and the exponential growth of digital content are creating new copyright challenges in Vietnam. Businesses involved in digital content—ranging from advertising creatives to AI-generated materials—must be ready to adapt to upcoming legal changes. This article outlines key legal considerations that companies should prepare for in 2025 to protect…
28
Jul
Jul
In an innovation-driven business environment, patent protection is not only a legal requirement but also a crucial strategy for maintaining competitive advantage. In Vietnam, the legal framework for patents has been increasingly improved, creating more favorable conditions for legalizing innovative ideas. The following article provides an overview of the procedures and effective strategies for patent…
12
Jul
Jul
In an era where innovation is the key to competitive advantage, the ability of businesses to capture and exploit patent data is no longer merely a matter of legal compliance or intellectual property protection—it is a critical strategic imperative. As a leading regional law firm in intellectual property and legal consultancy, ASL LAW recognizes that…
11
Jul
Jul
China is a major export destination for Vietnamese businesses, but it is also where many have lost control over their Vietnam trademarks, fallen victim to preemptive filings by local partners, or encountered complex legal obstacles in asserting their intellectual property rights. To succeed in this market, Vietnamese companies need a clear trademark registration strategy and…
07
Jul
Jul
Registering an international trademark is essential for Vietnamese businesses looking to protect their brand as they expand abroad. However, maximizing the benefits of this process requires more than simply filing an application. Below are 10+ practical strategies to help Vietnamese brands gain legal advantages, enhance competitiveness, and achieve sustainable growth in global markets. 1. Prioritize…
08
Jul
Jul
The year 2025 brings several important updates to Vietnam’s trademark registration process, including changes in application procedures, examination processes, and protection standards. To safeguard rights and avoid legal risks, businesses must stay informed of the latest regulations and ensure a thorough understanding of the registration steps. Why Register Trademark in Vietnam? Trademark registration not only…
10
Jul
Jul
In Vietnam, many businesses invest heavily in branding, inventions, software, or designs, yet neglect or mishandle intellectual property (IP) protection. This oversight can result in lost rights, legal disputes, diminished market share, and significant financial damage. Mistake 1: Only Registering Trademarks After a Dispute Arises A common error is waiting to file a trademark application…
14
Jul
Jul
Technology transfer in Vietnam is a promising investment activity in Vietnam, but it comes with various legal risks if businesses are not well-versed in the applicable regulations. From registration procedures and technology valuation to intellectual property rights, these legal aspects must be carefully addressed to avoid disputes and ensure investment security. Legal Framework for Technology…
05
Jul
Jul
(Published in the Business Forum Magazine) Registering intellectual property (IP) internationally is not merely a shield to protect a brand, but also a gateway to genuine competitive advantage—provided that businesses adopt a well-planned strategy and are empowered by clear and effective support policies. This article summarizes the insights shared by Lawyer Pham Duy Khuong, Managing…
06
Jul
Jul
On June 30, 2025, the Ministry of Finance of Vietnam issued Circular No. 64/2025/TT-BTC, effective from July 1, 2025 to December 31, 2026, providing a 50% reduction in several types of fees to support the recovery of business and production activities. Notably, fees related to intellectual property rights in the fields of crop cultivation and…
