International Trademark Registration: 10+ Strategies to Help Vietnamese Brands Go Global

Legal roadmap for Vietnamese businesses registering international trademarks in 2025.

Registering an international trademark is essential for Vietnamese businesses looking to protect their brand as they expand abroad. However, maximizing the benefits of this process requires more than simply filing an application. Below are 10+ practical strategies to help Vietnamese brands gain legal advantages, enhance competitiveness, and achieve sustainable growth in global markets. 1. Prioritize…

Trademark Registration in Vietnam 2025: New Process & Secrets to Success

Overview of Vietnam’s new trademark registration process and compliance requirements in 2025.

The year 2025 brings several important updates to Vietnam’s trademark registration process, including changes in application procedures, examination processes, and protection standards. To safeguard rights and avoid legal risks, businesses must stay informed of the latest regulations and ensure a thorough understanding of the registration steps. Why Register Trademark in Vietnam? Trademark registration not only…

Top 5 fatal mistakes when protecting intellectual property in Vietnam

Failing to properly register intellectual property remains a common pitfall in Vietnam.

In Vietnam, many businesses invest heavily in branding, inventions, software, or designs, yet neglect or mishandle intellectual property (IP) protection. This oversight can result in lost rights, legal disputes, diminished market share, and significant financial damage. Mistake 1: Only Registering Trademarks After a Dispute Arises A common error is waiting to file a trademark application…

Technology transfer in Vietnam: New legal guidance, reducing investment risks

Technology transfer in Vietnam receives renewed legal attention in 2025.

Technology transfer in Vietnam is a promising investment activity in Vietnam, but it comes with various legal risks if businesses are not well-versed in the applicable regulations. From registration procedures and technology valuation to intellectual property rights, these legal aspects must be carefully addressed to avoid disputes and ensure investment security. Legal Framework for Technology…

Vietnam’s Policy to Support International Intellectual Property Registration

Vietnam promotes international IP registration for businesses.

(Published in the Business Forum Magazine) Registering intellectual property (IP) internationally is not merely a shield to protect a brand, but also a gateway to genuine competitive advantage—provided that businesses adopt a well-planned strategy and are empowered by clear and effective support policies. This article summarizes the insights shared by Lawyer Pham Duy Khuong, Managing…

50% Reduction in Various IP Fees from July 1, 2025 to End of 2026 in Vietnam – A Cost-Optimization Opportunity for Businesses

Vietnam reduces IP fees by 50% from July 2025.

On June 30, 2025, the Ministry of Finance of Vietnam issued Circular No. 64/2025/TT-BTC, effective from July 1, 2025 to December 31, 2026, providing a 50% reduction in several types of fees to support the recovery of business and production activities. Notably, fees related to intellectual property rights in the fields of crop cultivation and…

Patent Analytics: The Key to Fast, Safe, and Legal R&D for Businesses

ASL LAW highlights the role of patent analytics in business R&D.

In an era where innovation is the lifeline of business survival, patent analytics is no longer merely a legal support activity—it has become a strategic tool for shaping and accelerating research and development (R&D) effectively and cost-efficiently. Actual necessity and the importance of patent analytics The growing interest in patent analytics stems from the practical…

International Trademark Registration from Vietnam: A Launchpad for Global Expansion

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In the era of globalization and cross-border trade, protecting trademarks beyond Vietnam’s borders has become an essential strategy for businesses aiming to expand internationally. International trademark registration not only mitigates legal risks but also enhances brand reputation and value in target markets. Vietnam is a member of the Madrid System—a global mechanism that enables international…

Copyright Registration in Vietnam: Updated Procedures, Timeline, and Costs in 2025

How to register copyright in Vietnam in 2025, Vietnam copyright procedures and fees updated for 2025, copyright in Vietnam, copyright registration in Vietnam, Vietnam copyright registration, copyright protection in Vietnam, protect copyright in Vietnam, register copyright in Vietnam Step-by-step copyright registration guide in Vietnam, Updated Vietnam copyright timeline and cost structure, Registering copyright in Vietnam: 2025 legal overview

Amidst the dynamic growth of the creative economy and digital transformation, copyright registration in Vietnam has become increasingly important for individuals and organizations operating in culture, arts, technology, and media sectors.Although copyright is legally established once a work is created in a tangible form, official registration with a state authority remains a crucial step to…

How to Successfully Register a Patent in Vietnam on the First Try

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Patents are strategic intellectual assets for businesses and inventors, especially in the fields of technology, engineering, and manufacturing. File patent in Vietnam not only grants exclusive commercial rights but also enhances investment appeal, facilitates technology transfer, and mitigates legal risks. However, the rejection rate of Vietnam patent remains high, often due to deficiencies in formality,…

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