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In today’s competitive marketplace, a strong brand is far more than a logo or a business name—it is a valuable intangible asset that influences customer trust, market recognition, and long-term business growth. As Vietnam continues to attract domestic and foreign investment, trademark registration has become an essential legal tool for protecting brand identity and supporting…
19
Aug
Aug
In today’s knowledge-based economy, creative assets such as software, marketing materials, technical documentation, websites, digital content, artwork, and multimedia productions have become essential business resources. Although copyright protection generally arises upon the creation of an eligible work, early copyright registration provides businesses with stronger legal evidence, greater commercial certainty, and more effective enforcement capabilities. Companies…
07
Aug
Aug
Innovation is one of the most valuable assets for modern businesses, particularly in technology, manufacturing, healthcare, engineering, and research-intensive industries. However, developing a new invention alone does not guarantee exclusive commercial rights. Without appropriate legal protection, competitors may imitate, commercialize, or improve upon an invention before the original creator can fully benefit from it. Vietnam…
20
Aug
Aug
As Vietnam’s digital economy continues to expand, intellectual property has become one of the most valuable business assets. Companies increasingly rely on trademarks, patents, copyrights, software, databases, trade secrets, and digital content to create competitive advantages. However, the rapid growth of e-commerce, artificial intelligence, cloud computing, and cross-border digital platforms has also increased the risks…
20
Jul
Jul
For many years, most café and beverage shop owners in Vietnam have routinely played music through YouTube, Spotify, Apple Music, and other online platforms. Some even continue to use old USB drives containing thousands of songs downloaded years ago to create a relaxing atmosphere for customers, rarely questioning whether copyright obligations might arise. The ease…
21
Jul
Jul
According to the latest announcement by Managing IP, the internationally recognized organization specializing in the assessment and ranking of law firms and lawyers in the field of intellectual property services, Managing Partner Pham Duy Khuong and Senior Partner Do Ba Thich of ASL LAW have once again been recognized as Trade mark Stars in IP…
13
Jul
Jul
The rapid development of artificial intelligence (AI), particularly generative AI models, is bringing profound changes to the music industry. Whereas composing a song previously required advanced professional skills and an extensive creative process, AI now enables users to generate a complete song within a very short period of time. AI is no longer limited to…
03
Jun
Jun
Vietnam is rapidly becoming a regional hub for manufacturing, digital transformation, and innovation-driven oversea investment. As businesses seek to improve operational efficiency and expand technological capabilities, technology transfer is emerging as a strategic tool for sustainable growth and competitive positioning in the Vietnam market. Technology transfer opportunities for innovation Vietnam are creating significant advantages for…
05
Jun
Jun
Intellectual property (IP) risks in Vietnam are increasing rapidly. Businesses may face inspections, administrative penalties, damages claims, reputational harm, or concerns raised by foreign partners if they cannot demonstrate the lawful use of copyright in Vietnam, software, trademarks, patents, industrial designs, and other intellectual property assets. These risks have become even more significant as the…
27
May
May
As the Vietnamese market continues to expand, franchising has become a strategic tool for businesses seeking rapid market penetration. However, the legal distinction between franchising and trademark licensing often creates confusion for investors, leading to unnecessary compliance risks. Working with an experienced Vietnam franchise and license law firm such as ASL LAW is essential to ensure that…
