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Businesses operating in Vietnam should understand more than how to register a trademark. Choosing a distinctive brand, selecting the right type of protection, establishing ownership, maintaining registration validity, addressing infringement, and planning for international expansion are all important parts of a sustainable trademark strategy. This trademark guide Vietnam businesses can use explains these key considerations…
19
Oct
Oct
To complete trademark registration in Vietnam, applicants must identify a distinctive mark, determine the goods and services to be protected, prepare the required documents, and file an application with the Intellectual Property Office of Vietnam (IPVN). The application then proceeds through formal examination, publication, substantive examination, and a decision on whether protection can be granted….
27
Oct
Oct
Businesses entering or operating in Vietnam should understand that trademark protection involves much more than filing a registration application. A complete Vietnam trademark strategy covers selecting a distinctive mark, assessing earlier rights, understanding registration requirements, maintaining protection, managing ownership, addressing infringement, and planning for international expansion. Vietnam trademark law provides the legal framework for establishing…
01
Oct
Oct
Technology transfer opportunities and risks Vietnam have become increasingly important as businesses seek to modernize production, improve competitiveness, and access advanced technologies. Vietnam’s technology transfer framework has also undergone significant changes in 2025–2026, creating new opportunities while requiring investors and businesses to pay closer attention to regulatory compliance, intellectual property, valuation, and contractual risks. Why…
14
Sep
Sep
For Vietnamese businesses expanding internationally, Vietnam trademark registration does not necessarily have to cover every possible country from the beginning. A country-by-country approach can allow businesses to prioritize the markets that matter most, allocate their IP budget more efficiently, and adapt trademark protection to actual commercial expansion. Cost-effective country-by-country trademark filing Vietnam businesses undertake can…
15
Sep
Sep
For Vietnamese businesses expanding beyond the domestic market, Vietnam trademark registration should ideally move at the same pace as international business development. A brand that enters a foreign market without adequate trademark protection may face registration conflicts, infringement, counterfeiting, or even attempts by third parties to register the brand first. The Madrid System offers Vietnamese…
12
Sep
Sep
For businesses developing new technologies, the timing of a patent application can be almost as important as the invention itself. Filing too early may mean that the invention is not sufficiently developed, while filing too late can expose the technology to disclosure, competing applications, or loss of valuable commercial opportunities. Determining the optimal timing for…
17
Sep
Sep
Preventing trademark theft in Vietnam has become increasingly important as Vietnamese businesses expand into e-commerce, international markets, franchising, licensing, and digital platforms. A brand that has been built over years can become vulnerable when another party registers a similar or identical trademark first, copies important brand elements, or deliberately targets the reputation that a business…
11
Sep
Sep
Copyright registration in Vietnam can give businesses valuable evidence of ownership over creative works, but the registration process is not simply a matter of completing a form and submitting a copy of the work. Errors concerning authorship, ownership, the type of work, supporting documents, or the information provided to the authorities may create difficulties when…
10
Sep
Sep
Intellectual property (IP) has become one of the most valuable assets for businesses operating in Vietnam, particularly as digital transformation, artificial intelligence and technology-driven business models continue to expand. However, many businesses still focus primarily on trademark registration and overlook other important IP rights that may protect technology, creative content, product appearance, confidential information and…
