Tiếng Việt
中文 (中国)
日本語
Selecting the correct product and service classes is one of the most critical yet frequently misunderstood steps in trademark registration in Vietnam. An inaccurate classification can weaken protection, increase enforcement risks, and limit future business expansion, particularly for foreign investors, tech entrepreneurs, and growing enterprises. Why product and service classification matters in Vietnam trademark registration…
09
Feb
Feb
Copyright registration in Vietnam is often perceived as a simple administrative step, yet many individuals and businesses encounter avoidable errors that weaken legal protection. Understanding common pitfalls and applying timely remedies is essential for rights holders seeking effective enforcement and long-term value from their creative assets. Understanding copyright registration pitfalls in Vietnam Copyright registration pitfalls…
09
Feb
Feb
In Vietnam’s increasingly competitive market, intellectual property has become a strategic branding tool rather than a purely legal requirement. For small businesses, well-managed intellectual property helps differentiate products, build trust, and support long-term brand growth, even with limited resources. Why intellectual property matters for small business branding in Vietnam Intellectual property plays a central role…
11
Feb
Feb
For new businesses in Vietnam, selecting the appropriate form of intellectual property protection is a strategic decision that directly affects innovation value and commercial success. Misunderstanding the differences between inventions, utility solutions, and industrial designs may lead to inadequate protection or unnecessary costs, particularly for startups and technology-driven enterprises. Understanding patents and designs for Vietnamese…
10
Feb
Feb
For Vietnamese companies expanding beyond domestic borders, international trademark filing is a strategic investment rather than a procedural step. Selecting the right target jurisdictions determines the commercial reach, enforceability, and cost efficiency of brand protection in global markets. Why jurisdiction selection matters in international trademark filings Selecting countries for international trademark filing from Vietnam directly…
12
Feb
Feb
For Vietnamese businesses expanding into Europe and ASEAN, choosing the appropriate trademark registration route is a strategic decision with long-term legal and financial implications. Understanding the differences between the Madrid Protocol and direct national or regional filings helps companies design efficient and enforceable trademark protection strategies. Overview of international trademark registration options for Vietnamese businesses…
23
Jan
Jan
ASL LAW continues to strengthen its position in regional and international legal rankings, having been recognised as top tier Vietnam Law Firm and Leading Partners by Legal 500 Asia Pacific 2026. These concurrent recognitions reflect both the firm’s established core strengths and its forward-looking offshore investment in strategic practice areas aligned with evolving regulatory and…
09
Feb
Feb
Lawyer Pham Duy Khuong, ASL LAW‘s Managing Partner, continues to be recognized by Legal500 for the fifth time as one of Vietnam’s leading intellectual property lawyers in 2026, reaffirming his personal reputation in parallel with the outstanding professional achievements of the team in which he is directly involved and which he leads. In addition to…
20
Jan
Jan
Intellectual property is the core asset of any franchise system. In Vietnam, trademarks, trade secrets, business know-how, and copyrighted materials form the foundation of franchise value and brand consistency. Effective intellectual property protection in franchise agreements in Vietnam is therefore essential to prevent misuse, safeguard brand reputation, and ensure long-term commercial success. Intellectual property protection…
22
Jan
Jan
The rapid adoption of artificial intelligence is accelerating technology transfer activities in Vietnam, particularly in sectors such as manufacturing, fintech, healthcare, and smart infrastructure. For both foreign licensors and Vietnamese recipients, understanding the legal framework governing AI technology transfer is essential to ensure compliance, protect intellectual property, and secure long-term commercial value. Overview of AI…
