Tiếng Việt
中文 (中国)
日本語
For Vietnamese companies expanding beyond domestic borders, international trademark filing is a strategic investment rather than a procedural step. Selecting the right target jurisdictions determines the commercial reach, enforceability, and cost efficiency of brand protection in global markets. Why jurisdiction selection matters in international trademark filings Selecting countries for international trademark filing from Vietnam directly…
12
Feb
Feb
For Vietnamese businesses expanding into Europe and ASEAN, choosing the appropriate trademark registration route is a strategic decision with long-term legal and financial implications. Understanding the differences between the Madrid Protocol and direct national or regional filings helps companies design efficient and enforceable trademark protection strategies. Overview of international trademark registration options for Vietnamese businesses…
23
Jan
Jan
ASL LAW continues to strengthen its position in regional and international legal rankings, having been recognised as top tier Vietnam Law Firm and Leading Partners by Legal 500 Asia Pacific 2026. These concurrent recognitions reflect both the firm’s established core strengths and its forward-looking offshore investment in strategic practice areas aligned with evolving regulatory and…
09
Feb
Feb
Lawyer Pham Duy Khuong, ASL LAW‘s Managing Partner, continues to be recognized by Legal500 for the fifth time as one of Vietnam’s leading intellectual property lawyers in 2026, reaffirming his personal reputation in parallel with the outstanding professional achievements of the team in which he is directly involved and which he leads. In addition to…
20
Jan
Jan
Intellectual property is the core asset of any franchise system. In Vietnam, trademarks, trade secrets, business know-how, and copyrighted materials form the foundation of franchise value and brand consistency. Effective intellectual property protection in franchise agreements in Vietnam is therefore essential to prevent misuse, safeguard brand reputation, and ensure long-term commercial success. Intellectual property protection…
22
Jan
Jan
The rapid adoption of artificial intelligence is accelerating technology transfer activities in Vietnam, particularly in sectors such as manufacturing, fintech, healthcare, and smart infrastructure. For both foreign licensors and Vietnamese recipients, understanding the legal framework governing AI technology transfer is essential to ensure compliance, protect intellectual property, and secure long-term commercial value. Overview of AI…
14
Jan
Jan
Artificial intelligence is rapidly transforming the way digital content is created, distributed, and reused in Vietnam, raising serious concerns about unauthorized copying, data scraping, and algorithmic reproduction of creative works. In this context, understanding digital copyright in the AI era in Vietnam is essential for creators, businesses, and investors seeking to safeguard their intellectual assets…
13
Jan
Jan
Registering and protecting intellectual property rights in Vietnam has become a strategic priority for foreign enterprises as the country continues to position itself as a regional manufacturing, technology, and innovation hub. In 2025, Vietnam’s intellectual property framework is more aligned with international standards, but it also presents procedural and compliance challenges that foreign businesses must…
12
Jan
Jan
In Vietnam’s rapidly developing market, confusion between trademarks, trade names, and geographical indications remains a common cause of legal disputes and brand vulnerability. Understanding how these intellectual property rights differ under Vietnam IP law is essential for businesses seeking to protect brand assets effectively and avoid costly compliance mistakes. Why Distinguishing Intellectual Property Rights in…
12
Jan
Jan
Before filing patent in Vietnam, businesses and inventors must carefully assess whether their invention meets the statutory requirements for patent protection. Conducting a structured evaluation of patent eligibility at an early stage helps reduce rejection risks, control costs, and align innovation strategies with Vietnam’s intellectual property framework. Why Patent Eligibility Assessment Matters in Vietnam Vietnam…
