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On August 11, 2026, ASL LAW attended and supported IAM & WTR Live: Australasia IP Forum 2026 in Melbourne, Australia, as an Event Sponsor. The forum brought together intellectual property (IP) professionals, ASEAN IP Agent, corporate legal counsel, and representatives of IP organizations from the region and around the world, providing a platform to exchange views on issues shaping the management and protection of IP rights in a changing environment.
An IP Forum Bringing Together Experts from Australia and Other Markets
IAM & WTR Live: Australasia IP Forum 2026 was held in Melbourne, Australia, with the participation of numerous professionals and representatives working in the IP field. The event provided an opportunity for ASEAN IP Agent, businesses, in-house legal teams, lawyers, and IP professionals to stay updated on developments in the legal, technological, and business environments affecting the management of intellectual property assets.
In recent years, the rapid development of technology, particularly artificial intelligence (AI), together with the expansion of cross-border business activities, has raised new issues for IP owners and asset managers. Establishing rights, developing commercialization strategies, managing IP portfolios, and addressing infringement increasingly require coordination across multiple legal and business disciplines.
Against this backdrop, professional forums such as the Australasia IP Forum provide a platform for experts to exchange views on IP management practices across different markets, while sharing experience in addressing emerging issues.
AI and Intellectual Property Management Among Key Topics of Discussion
One of the key areas discussed at the forum was the relationship between artificial intelligence and intellectual property. The growing adoption of AI tools is bringing significant changes to the processes of creation, research, product development, and content production within businesses.
Alongside the opportunities offered by AI, the use of this technology also raises various IP-related questions. Businesses need to consider how to manage data, content, and assets created or assisted by AI, as well as the risks that may arise from using third-party data, images, works, or other intellectual property assets.
From a management perspective, AI is therefore not merely a technological issue but is also directly connected to the development of internal policies, IP rights control, and legal risk management. This is becoming an increasingly important consideration for businesses that own in-house lawyer team when implementing AI solutions in their operations.
Brand Protection and the Commercialization of Intellectual Property Assets
Another important topic addressed at the forum was brand protection and the commercialization of intellectual property assets.
In an international business environment, brands may be used and developed simultaneously across multiple markets. This creates a need for businesses to proactively establish trademark rights, monitor the use of their brands in the market, and take appropriate measures when signs of infringement are identified.
In particular, as e-commerce and digital platforms continue to expand, the reach of a brand is no longer confined to a particular market. Unauthorized use of trademarks, copying of content, or exploitation of brand reputation may take place across multiple platforms and involve multiple jurisdictions.
Alongside rights protection, businesses are also paying increasing attention to the commercialization of intellectual property assets. IP rights can be commercially exploited through assignments, licensing, business cooperation, or integration into other commercial models with the consultation of ASEAN IP Agent. Effective IP management therefore goes beyond preventing infringement and also focuses on creating economic value from intellectual property assets.
Opportunities for Connections Among IP Professionals and Organizations
In addition to professional discussions, IAM & WTR Live: Australasia IP Forum 2026 also provided opportunities for Vietnam IP agent, lawyers, professionals, businesses, and organizations operating in the IP sector to meet and exchange views directly.
For cross-border IP matters, cooperation networks among organizations and professionals in different countries play an important role. Working with experienced parties in individual markets can support businesses in registering, managing, enforcing, and resolving disputes concerning IP rights overseas.
During the event in Melbourne, ASL LAW had the opportunity to meet and exchange views with partners, law firms, and IP professionals from Australia and other markets. These direct exchanges contributed to further opportunities for professional networking and provided insights into IP practices across different jurisdictions.
ASL LAW Continues to Expand International Cooperation in Intellectual Property
ASL LAW‘s participation in and support for international professional forums forms part of its ongoing efforts to connect with the IP community in markets outside Vietnam.
For Vietnamese businesses expanding their investment, production, and business activities overseas, the need to protect and manage intellectual property assets across multiple jurisdictions is becoming increasingly important. Conversely, foreign businesses and rights holders entering the Vietnamese market also need to consider the establishment and enforcement of IP rights in accordance with Vietnamese law.
In this context, international cooperation among IP practitioners can facilitate the exchange of experience, updates on legal developments and practices, and coordinated support for clients in need of Intellectual Property Services in matters involving cross-border elements.
Through participation in professional activities and engagement with the international IP community, ASL LAW continues to maintain and develop its network of cooperation with partners, law firms, and professionals across various markets. This provides a foundation for ASL LAW to strengthen its ability to coordinate support for Vietnamese and international clients in matters concerning the protection, management, commercialization, and enforcement of intellectual property rights across borders.
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
