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Intellectual property is the core asset of any franchise system. In Vietnam, trademarks, trade secrets, business know-how, and copyrighted materials form the foundation of franchise value and brand consistency. Effective intellectual property protection in franchise agreements in Vietnam is therefore essential to prevent misuse, safeguard brand reputation, and ensure long-term commercial success. Intellectual property protection…
22
Jan
Jan
The rapid adoption of artificial intelligence is accelerating technology transfer activities in Vietnam, particularly in sectors such as manufacturing, fintech, healthcare, and smart infrastructure. For both foreign licensors and Vietnamese recipients, understanding the legal framework governing AI technology transfer is essential to ensure compliance, protect intellectual property, and secure long-term commercial value. Overview of AI…
14
Jan
Jan
Artificial intelligence is rapidly transforming the way digital content is created, distributed, and reused in Vietnam, raising serious concerns about unauthorized copying, data scraping, and algorithmic reproduction of creative works. In this context, understanding digital copyright in the AI era in Vietnam is essential for creators, businesses, and investors seeking to safeguard their intellectual assets…
13
Jan
Jan
Registering and protecting intellectual property rights in Vietnam has become a strategic priority for foreign enterprises as the country continues to position itself as a regional manufacturing, technology, and innovation hub. In 2025, Vietnam’s intellectual property framework is more aligned with international standards, but it also presents procedural and compliance challenges that foreign businesses must…
12
Jan
Jan
In Vietnam’s rapidly developing market, confusion between trademarks, trade names, and geographical indications remains a common cause of legal disputes and brand vulnerability. Understanding how these intellectual property rights differ under Vietnam IP law is essential for businesses seeking to protect brand assets effectively and avoid costly compliance mistakes. Why Distinguishing Intellectual Property Rights in…
12
Jan
Jan
Before filing patent in Vietnam, businesses and inventors must carefully assess whether their invention meets the statutory requirements for patent protection. Conducting a structured evaluation of patent eligibility at an early stage helps reduce rejection risks, control costs, and align innovation strategies with Vietnam’s intellectual property framework. Why Patent Eligibility Assessment Matters in Vietnam Vietnam…
12
May
May
International trademark registration covering Vietnam offers significant commercial advantages, but rejection risks remain high when applications are not properly structured or aligned with local examination standards. Understanding the most common mistakes leading to refusal, particularly under the Madrid System, is essential for businesses seeking effective and sustainable brand protection in Vietnam. Why International Trademark Applications…
11
May
May
For businesses expanding across borders, securing trademark protection in both the United States and Vietnam is a strategic necessity. While both jurisdictions recognize trademarks as key business assets, the registration systems, examination standards, and appeal mechanisms differ significantly. Understanding these differences enables companies to build a coherent brand protection strategy across the U.S. and Vietnam…
06
Jan
Jan
The World Intellectual Property Organization (WIPO) has announced that the 13th edition of the Nice Classification will officially enter into force as of 1 January 2026. This is the international classification system for goods and services used worldwide in trademark registration. Under established practice, the Nice Classification is issued in a new edition every three…
23
Dec
Dec
Technology transfer in Vietnam is becoming a core driver of innovation for foreign investors, manufacturers, and R&D-focused enterprises entering Vietnam. As partnerships deepen, confidentiality obligations and intellectual property (IP) rights have emerged as critical safeguards for protecting proprietary technologies. This article provides a structured guide to the key risks, contractual mechanisms, and compliance considerations that…
