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As Vietnamese companies continue expanding into global markets, international trademark registration has become a critical business priority. In 2026, exporters, technology companies, manufacturers, and growing brands must carefully evaluate trademark filing strategies to protect commercial identity, minimize legal risks, and support long-term international growth. Choosing between Madrid System and direct national filings Vietnam is now…
30
Jun
Jun
When expanding abroad, one of the biggest challenges for businesses is deciding where to register their trademarks first. Since trademark rights are territorial, filing in the right jurisdictions early can make the difference between building a secure global brand and facing costly disputes. Why First-Filing Jurisdiction Matters Trademark registration is granted on a first-to-file basis…
