Country-by-Country International Trademark Registration from Vietnam: Which Strategy Should You Choose?

ASL LAW trademark attorneys comparing global registration strategies for a Vietnamese brand expanding overseas at Hanoi office

As Vietnamese companies continue expanding into global markets, international trademark registration has become a critical business priority. In 2026, exporters, technology companies, manufacturers, and growing brands must carefully evaluate trademark filing strategies to protect commercial identity, minimize legal risks, and support long-term international growth. Choosing between Madrid System and direct national filings Vietnam is now…

From Vietnam to the World: What to Prepare Before Filing International Trademark Applications?

ASL LAW's guide to international trademark filing from Vietnam

Vietnamese businesses are increasingly looking beyond domestic markets to expand their brands globally. Filing international trademark applications is a crucial step to protect brand identity abroad, but the process requires thorough preparation to avoid costly mistakes. Understanding International Trademark Protection International trademark protection is not automatic. A registration in Vietnam only covers Vietnamese territory. To…

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