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Intellectual property (IP) is more than a legal asset: it can help businesses differentiate their products, protect innovation, attract investment, and build lasting market positions. Turning IP assets into competitive advantage Vietnam requires companies to move beyond registration and integrate IP protection, commercialisation, and enforcement into their broader business strategies. Why Intellectual Property Matters for…
10
Sep
Sep
Intellectual property (IP) has become one of the most valuable assets for businesses operating in Vietnam, particularly as digital transformation, artificial intelligence and technology-driven business models continue to expand. However, many businesses still focus primarily on trademark registration and overlook other important IP rights that may protect technology, creative content, product appearance, confidential information and…
