Tiếng Việt
中文 (中国)
日本語
In Vietnam’s increasingly competitive market, intellectual property has become a strategic branding tool rather than a purely legal requirement. For small businesses, well-managed intellectual property helps differentiate products, build trust, and support long-term brand growth, even with limited resources. Why intellectual property matters for small business branding in Vietnam Intellectual property plays a central role…
11
Feb
Feb
For new businesses in Vietnam, selecting the appropriate form of intellectual property protection is a strategic decision that directly affects innovation value and commercial success. Misunderstanding the differences between inventions, utility solutions, and industrial designs may lead to inadequate protection or unnecessary costs, particularly for startups and technology-driven enterprises. Understanding patents and designs for Vietnamese…
10
Feb
Feb
For Vietnamese companies expanding beyond domestic borders, international trademark filing is a strategic investment rather than a procedural step. Selecting the right target jurisdictions determines the commercial reach, enforceability, and cost efficiency of brand protection in global markets. Why jurisdiction selection matters in international trademark filings Selecting countries for international trademark filing from Vietnam directly…
12
Feb
Feb
For Vietnamese businesses expanding into Europe and ASEAN, choosing the appropriate trademark registration route is a strategic decision with long-term legal and financial implications. Understanding the differences between the Madrid Protocol and direct national or regional filings helps companies design efficient and enforceable trademark protection strategies. Overview of international trademark registration options for Vietnamese businesses…
23
Jan
Jan
ASL LAW continues to strengthen its position in regional and international legal rankings, having been recognised as top tier Vietnam Law Firm and Leading Partners by Legal 500 Asia Pacific 2026. These concurrent recognitions reflect both the firm’s established core strengths and its forward-looking offshore investment in strategic practice areas aligned with evolving regulatory and…
09
Feb
Feb
Lawyer Pham Duy Khuong, ASL LAW‘s Managing Partner, continues to be recognized by Legal500 for the fifth time as one of Vietnam’s leading intellectual property lawyers in 2026, reaffirming his personal reputation in parallel with the outstanding professional achievements of the team in which he is directly involved and which he leads. In addition to…
12
Jan
Jan
In Vietnam’s rapidly developing market, confusion between trademarks, trade names, and geographical indications remains a common cause of legal disputes and brand vulnerability. Understanding how these intellectual property rights differ under Vietnam IP law is essential for businesses seeking to protect brand assets effectively and avoid costly compliance mistakes. Why Distinguishing Intellectual Property Rights in…
12
May
May
International trademark registration covering Vietnam offers significant commercial advantages, but rejection risks remain high when applications are not properly structured or aligned with local examination standards. Understanding the most common mistakes leading to refusal, particularly under the Madrid System, is essential for businesses seeking effective and sustainable brand protection in Vietnam. Why International Trademark Applications…
11
May
May
For businesses expanding across borders, securing trademark protection in both the United States and Vietnam is a strategic necessity. While both jurisdictions recognize trademarks as key business assets, the registration systems, examination standards, and appeal mechanisms differ significantly. Understanding these differences enables companies to build a coherent brand protection strategy across the U.S. and Vietnam…
06
Jan
Jan
The World Intellectual Property Organization (WIPO) has announced that the 13th edition of the Nice Classification will officially enter into force as of 1 January 2026. This is the international classification system for goods and services used worldwide in trademark registration. Under established practice, the Nice Classification is issued in a new edition every three…
