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Over the past five years, the entertainment and education sector has emerged as one of the fastest-growing trademark categories in Vietnam, reflecting the market’s dynamism and immense potential. The rapid development of the digital economy, coupled with a young consumer base, is creating significant opportunities for both domestic and international enterprises. Enterprises doing business in…
26
Nov
Nov
Over the past five years, the F&B (Food & Beverage) sector has experienced impressive trademark growth, becoming one of the most dynamic areas for brand or registration of trademark in Vietnam. This development reflects not only the domestic market’s vitality but also the ambition of Vietnamese enterprises to expand internationally. Enterprises doing business in Vietnam…
29
Nov
Nov
In the era of global expansion, enterprises doing business in Vietnam must understand trademark registration strategies in major markets such as the United States, the European Union, and China. Proper registration protects brand identity, strengthens competitiveness, and supports international growth. The importance of international trademark registration Expanding globally exposes Vietnamese brands to risks including counterfeiting,…
05
Dec
Dec
In the era of globalization, enterprises doing business in Vietnam are increasingly seeking to expand their brands beyond domestic markets. International trademark registration has become a critical strategic tool, providing legal protection, brand recognition, and a competitive edge in global markets. The importance of international trademark registration for Vietnamese brands As Vietnamese companies enter international…
06
Nov
Nov
In the era of digital globalization, enterprises doing business in Vietnam are increasingly turning to e-commerce platforms to reach international customers. However, this expansion also brings heightened risks of brand misuse, imitation, and infringement. Protecting trademarks effectively on global platforms has become a crucial part of every business strategy aiming for sustainable growth in the…
08
Dec
Dec
The year 2025 marks a pivotal shift in how Asia approaches intellectual property (IP) protection. As governments across the region strengthen their IP frameworks to align with global standards, Vietnam is emerging as a critical player in the innovation landscape. This article explores key regional developments, Vietnam’s IP performance, and what foreign investors, tech entrepreneurs,…
18
May
May
In the fast-evolving digital economy, intellectual property (IP) has become one of the most valuable assets for companies navigating Vietnam’s transformation landscape. As artificial intelligence, automation, and data-driven business models reshape markets, effectively leveraging IP assets can determine whether an enterprise doing business in Vietnam thrives or falls behind. For foreign investors, tech entrepreneurs, and…
28
Oct
Oct
In an era of rapid globalization and digital expansion, trademark registration has become an essential step for Vietnamese businesses seeking to protect their brands abroad. The US, EU, and China remain three of the most strategic markets for international growth, yet each jurisdiction has its own unique procedures and challenges. Understanding these differences is crucial…
28
Oct
Oct
As global trade and cross-border digital commerce continue to expand, securing brand protection beyond national borders has become an urgent priority for enterprises. The international trademark registration Madrid system 2025 Vietnam offers an efficient, cost-effective mechanism for businesses to safeguard their trademarks across multiple jurisdictions. For foreign investors, tech entrepreneurs, and legal professionals operating in…
14
May
May
In an era where artificial intelligence (AI) redefines how consumers search, interact, and identify brands, traditional approaches to trademark registration are no longer sufficient. Businesses entering or expanding in Vietnam must now rethink their trademark registration AI search Vietnam strategies to ensure that their brands remain discoverable and legally protected in an AI-driven marketplace. Contact…
