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Vietnam is entering a new stage of competition in technology and intellectual property as major corporations from the United States, South Korea, Japan, and China rapidly expand their patent portfolios in this market. The global shift in R&D hubs, combined with Vietnam’s fast-growing digital economy, is turning the country into a strategic destination for innovation….
03
Dec
Dec
Over the past five years, the entertainment and education sector has emerged as one of the fastest-growing trademark categories in Vietnam, reflecting the market’s dynamism and immense potential. The rapid development of the digital economy, coupled with a young consumer base, is creating significant opportunities for both domestic and international enterprises. Enterprises doing business in…
26
Nov
Nov
Over the past five years, the F&B (Food & Beverage) sector has experienced impressive trademark growth, becoming one of the most dynamic areas for brand or registration of trademark in Vietnam. This development reflects not only the domestic market’s vitality but also the ambition of Vietnamese enterprises to expand internationally. Enterprises doing business in Vietnam…
29
Nov
Nov
In the era of global expansion, enterprises doing business in Vietnam must understand trademark registration strategies in major markets such as the United States, the European Union, and China. Proper registration protects brand identity, strengthens competitiveness, and supports international growth. The importance of international trademark registration Expanding globally exposes Vietnamese brands to risks including counterfeiting,…
05
Dec
Dec
In the era of globalization, enterprises doing business in Vietnam are increasingly seeking to expand their brands beyond domestic markets. International trademark registration has become a critical strategic tool, providing legal protection, brand recognition, and a competitive edge in global markets. The importance of international trademark registration for Vietnamese brands As Vietnamese companies enter international…
06
Nov
Nov
In the era of digital globalization, enterprises doing business in Vietnam are increasingly turning to e-commerce platforms to reach international customers. However, this expansion also brings heightened risks of brand misuse, imitation, and infringement. Protecting trademarks effectively on global platforms has become a crucial part of every business strategy aiming for sustainable growth in the…
08
Dec
Dec
The year 2025 marks a pivotal shift in how Asia approaches intellectual property (IP) protection. As governments across the region strengthen their IP frameworks to align with global standards, Vietnam is emerging as a critical player in the innovation landscape. This article explores key regional developments, Vietnam’s IP performance, and what foreign investors, tech entrepreneurs,…
18
May
May
In the fast-evolving digital economy, intellectual property (IP) has become one of the most valuable assets for companies navigating Vietnam’s transformation landscape. As artificial intelligence, automation, and data-driven business models reshape markets, effectively leveraging IP assets can determine whether an enterprise doing business in Vietnam thrives or falls behind. For foreign investors, tech entrepreneurs, and…
30
Jun
Jun
In today’s highly competitive market, brands face increasing risks from copycats and opportunistic registrants who seek to profit from established reputations. Defensive trademark registration has emerged as a powerful legal tool for businesses in Vietnam to safeguard their brand identity, market presence, and future expansion potential. Understanding how and why to register defensive trademarks can…
30
Jun
Jun
With globalization accelerating and Vietnamese brands increasingly expanding into international markets, understanding how to protect Vietnamese trademarks in the U.S. and EU has become essential. As intellectual property (IP) disputes rise worldwide, enterprises doing business in Vietnam must proactively secure their brand rights abroad to prevent infringement and ensure long-term competitiveness. This guide explores how…
