Intellectual Property Protection in the AI Era: Opportunities and Challenges for Vietnamese Businesses

ASL LAW's comprehensive analysis of AI intellectual property protection framework in Vietnam.

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has become a driving force behind innovation, creativity, and business transformation. However, as Vietnamese enterprises embrace AI to enhance productivity and competitiveness, the question of how to effectively safeguard intellectual property (IP) rights has never been more critical. Understanding the interplay between intellectual property and AI…

Changing the mindset: Turning intellectual property into a “competitive weapon”

ASL LAW's framework for transforming intellectual property into competitive business weapons in Vietnam.

(Published in Industry and Trade Newspaper) Lawyer Do Ba Thich emphasized that Vietnamese enterprises need to change their mindset and view intellectual property as both a tool to protect their rights and a “competitive weapon” in the era of international integration. The Regional Comprehensive Economic Partnership (RCEP) officially came into effect on January 1, 2022….

From Ideas to Assets: Using Public Signals to Drive Better IP Decisions in Vietnam

ASL LAW's guide to using public signals for intellectual property decision making in Vietnam.

(Published on Intellectual Property Journal) Each year on October 10, Vietnam pauses to honor its legal profession. Vietnam Lawyers’ Day is young—established in 2013—but its symbolism is potent. Law is not merely a referee that arrives after the whistle; it is an engine for development. Nowhere is that more evident than in intellectual property, where…

Trademark Registration Procedures in the U.S., EU, and ASEAN: Comparison and Key Notes

ASL LAW's comparative chart of trademark registration procedures and timelines across the US, EU, and ASEAN.

For foreign investors, tech entrepreneurs, and legal professionals, understanding how to navigate trademark registration across multiple jurisdictions is crucial for global brand protection. This article compares trademark registration in the U.S., EU, and ASEAN, highlighting key notes and strategic considerations. Trademark Registration in the U.S.: Key Features and Procedures The trademark registration U.S. EU ASEAN…

Commercialization of Intellectual Property Rights – A Driver of R&D Investment

ASL LAW intellectual property expertise featured in Business Forum Magazine

ASL LAW has recently published an in-depth article in Business Forum Magazine on the topic “Commercialization of Intellectual Property Rights – A Driver of R&D Investment,” contributed by Lawyer Pham Duy Khuong, Managing Partner of ASL LAW. The article analyzes the pivotal role of monetizing intellectual property (IP) assets in fostering innovation, enhancing competitiveness, and…

Breaking: Vietnam’s First Ever Strategic IP Market Report (2025 Edition)

ASL LAW's Vietnam IP Market Report 2025 official release

𝑇ℎ𝑒 𝑟𝑒𝑝𝑜𝑟𝑡 𝑑𝑜𝑤𝑛𝑙𝑜𝑎𝑑 𝑙𝑖𝑛𝑘 𝑖𝑠 𝑎𝑣𝑎𝑖𝑙𝑎𝑏𝑙𝑒 𝑎𝑡 𝑡ℎ𝑒 𝑒𝑛𝑑 𝑜𝑓 𝑡ℎ𝑖𝑠 𝑎𝑟𝑡𝑖𝑐𝑙𝑒. On October 1st, 2025, ASL LAW proudly announces the official release of the Vietnam IP Market Report 2025 – Strategic Investment Analysis & Economic Impact Assessment. This is the first comprehensive report ever dedicated to Vietnam’s Intellectual Property (IP) market, designed to serve…

Coming Soon: Vietnam IP Market Report 2025 – Strategic investment Analysis & Economic Impact Assessment

ASL LAW's Vietnam IP Market Report 2025 preview - Strategic investment Analysis & Economic Impact Assessment

ASL LAW is pleased to announce the upcoming release of the Vietnam IP Market Report 2025 (Strategic investment Analysis & Economic Impact Assessment). This is the first and only comprehensive report ever conducted on Vietnam providing in-depth insights into: ✨ Vietnam’s IP market is booming: 📊 This report is designed for: 🌍 The report will…

Technology Transfer – Safeguarding Intellectual Property for Innovative Enterprises

ASL LAW's guide to IP protection in technology transfer Vietnam

In the context of a knowledge-based economy and innovation-driven growth, the protection and exploitation of intellectual property (IP) have become vital for enterprises. Resolution No. 68-NQ/TW of the Politburo emphasizes the task of “institutionalizing innovation and protecting intangible assets” as a cornerstone of the national development strategy. This sets an urgent requirement for innovative enterprises…

Common Mistakes in Trademark Applications in Vietnam and How to Avoid Them

ASL LAW's guide to avoiding trademark application mistakes

Foreign businesses entering Vietnam’s growing market are increasingly aware of the importance of trademark protection as part of their broader intellectual property (IP) strategy. However, many applicants encounter avoidable legal and procedural mistakes during the Vietnam trademark registration process, which can lead to costly delays, refusals, or even loss of trademark rights. This article outlines…

Vietnam Trademark Registration: Authority, Timeline, and Fees Updated for 2025

ASL LAW guide to Vietnam trademark registration process 2025

In 2025, trademark registration in Vietnam will see several notable updates in terms of procedures, processing time, and fees under the latest legal regulations. Businesses and individuals must stay informed to avoid disruptions in protection—especially as brand competition intensifies. The following provides an overview of the most important legal information on trademark registration in Vietnam…

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