International Trademark Registration: 10+ Strategies to Help Vietnamese Brands Go Global

Legal roadmap for Vietnamese businesses registering international trademarks in 2025.

Registering an international trademark is essential for Vietnamese businesses looking to protect their brand as they expand abroad. However, maximizing the benefits of this process requires more than simply filing an application. Below are 10+ practical strategies to help Vietnamese brands gain legal advantages, enhance competitiveness, and achieve sustainable growth in global markets. 1. Prioritize…

Trademark Registration in Vietnam 2025: New Process & Secrets to Success

Overview of Vietnam’s new trademark registration process and compliance requirements in 2025.

The year 2025 brings several important updates to Vietnam’s trademark registration process, including changes in application procedures, examination processes, and protection standards. To safeguard rights and avoid legal risks, businesses must stay informed of the latest regulations and ensure a thorough understanding of the registration steps. Why Register Trademark in Vietnam? Trademark registration not only…

Top 5 fatal mistakes when protecting intellectual property in Vietnam

Failing to properly register intellectual property remains a common pitfall in Vietnam.

In Vietnam, many businesses invest heavily in branding, inventions, software, or designs, yet neglect or mishandle intellectual property (IP) protection. This oversight can result in lost rights, legal disputes, diminished market share, and significant financial damage. Mistake 1: Only Registering Trademarks After a Dispute Arises A common error is waiting to file a trademark application…

Vietnam’s Policy to Support International Intellectual Property Registration

Vietnam promotes international IP registration for businesses.

(Published in the Business Forum Magazine) Registering intellectual property (IP) internationally is not merely a shield to protect a brand, but also a gateway to genuine competitive advantage—provided that businesses adopt a well-planned strategy and are empowered by clear and effective support policies. This article summarizes the insights shared by Lawyer Pham Duy Khuong, Managing…

International Trademark Registration from Vietnam: A Launchpad for Global Expansion

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In the era of globalization and cross-border trade, protecting trademarks beyond Vietnam’s borders has become an essential strategy for businesses aiming to expand internationally. International trademark registration not only mitigates legal risks but also enhances brand reputation and value in target markets. Vietnam is a member of the Madrid System—a global mechanism that enables international…

Trademark Registration in Vietnam: 7 Key Considerations for Businesses

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In an increasingly competitive marketplace, trademarks have become one of the most valuable intangible assets for businesses. Registering a trademark not only protects the brand from infringement but also establishes a solid legal foundation for business operations and market expansion. However, the process of trademark registration in Vietnam can involve numerous challenges if businesses are…

Intellectual Property Protection in Vietnam: Strategies for International Businesses

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As Vietnam increasingly integrates into the global supply chain and becomes an attractive destination for foreign direct investment (FDI), establishing a strategy for protecting intellectual property (IP) rights in Vietnam has become indispensable for international enterprises. From patents and trademarks to trade secrets, delays or mistakes in the registration and enforcement of IP rights in…

The Vietnam Intellectual Property Office Launches Electronic Copies of IP Application Files and Protection Certificates

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As of June 3, 2025, the Vietnam Intellectual Property Office (IP Vietnam) officially implements the issuance and authentication of electronic copies of industrial property application files, documents, and protection certificates. This marks a significant step forward in the modernization of administrative procedures, helping individuals and businesses save time and effort when conducting intellectual property-related transactions….

Vietnam Steps Up Crackdown on Counterfeit Goods and Intellectual Property Infringements

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In the context of deepening international economic integration and the rapid development of e-commerce, the trafficking of counterfeit goods and intellectual property (IP)-infringing products in Vietnam has grown increasingly complex. Government authorities are tightening inspections and enforcement efforts to protect the rights of consumers and legitimate businesses, while fostering a healthy business environment. In recent…

ASL LAW Continues to Affirm Its Position as a Leading Intellectual Property Law Firm at INTA 2025

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From May 17 to 21, 2025, the International Trademark Association (INTA) Annual Meeting took place in San Diego, United States, attracting thousands of experts and organizations in the field of intellectual property (IP) from over 150 countries. Widely recognized as the world’s premier forum for policymakers, attorneys, businesses, and international organizations, the event serves as…

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