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Foreign businesses entering Vietnam’s growing market are increasingly aware of the importance of trademark protection as part of their broader intellectual property (IP) strategy. However, many applicants encounter avoidable legal and procedural mistakes during the Vietnam trademark registration process, which can lead to costly delays, refusals, or even loss of trademark rights. This article outlines…
08
Jul
Jul
In today’s global marketplace, register trademark in Vietnam or internationally is an essential step for businesses looking to expand and protect their brand overseas. However, international trademark registration can be costly, especially for small and medium-sized enterprises. To navigate this process efficiently and minimize unnecessary expenses, businesses should approach it with a clear cost-optimization strategy….
08
Jul
Jul
Entering the Chinese market can offer tremendous opportunities for Vietnamese businesses, but it also presents legal and procedural challenges—particularly when it comes to trademark registration. China operates a first-to-file trademark system and has strict procedural rules that differ significantly from those in Vietnam. Understanding these legal barriers is essential for Vietnamese companies seeking to protect…
07
Jul
Jul
Selecting countries for international trademark registration is not merely a legal formality—it is a long-term investment strategy. In a globally competitive landscape, Vietnamese businesses must adopt a smart allocation plan to optimize legal protection, cost efficiency, and commercial advantage in each target market. 1. Why a strategy is essential for international trademark registration Not every…
03
Jul
Jul
In the context of globalization and expanding international markets, registering trademarks in multiple countries has become an essential need for businesses. The Madrid System—administered by the World Intellectual Property Organization (WIPO)—offers a simplified and cost-effective mechanism for international trademark registration. This article, written by top-tier Vietnam IP Agency, provides guidance for Vietnamese businesses on how…
31
Jul
Jul
Trademark registration in Vietnam has undergone significant legal changes since 2025, particularly regarding examination timelines and official fees. Effective April 1, 2026, amendments to Vietnam’s Law on Intellectual Property have shortened the statutory timeline for substantive examination of trademark applications. Meanwhile, temporary fee reductions remain in effect through December 31, 2026. Businesses and individuals seeking…
11
Jul
Jul
China is a major export destination for Vietnamese businesses, but it is also where many have lost control over their Vietnam trademarks, fallen victim to preemptive filings by local partners, or encountered complex legal obstacles in asserting their intellectual property rights. To succeed in this market, Vietnamese companies need a clear trademark registration strategy and…
07
Jul
Jul
Registering an international trademark is essential for Vietnamese businesses looking to protect their brand as they expand abroad. However, maximizing the benefits of this process requires more than simply filing an application. Below are 10+ practical strategies to help Vietnamese brands gain legal advantages, enhance competitiveness, and achieve sustainable growth in global markets. 1. Prioritize…
08
Jul
Jul
The year 2025 brings several important updates to Vietnam’s trademark registration process, including changes in application procedures, examination processes, and protection standards. To safeguard rights and avoid legal risks, businesses must stay informed of the latest regulations and ensure a thorough understanding of the registration steps. Why Register Trademark in Vietnam? Trademark registration not only…
10
Jul
Jul
In Vietnam, many businesses invest heavily in branding, inventions, software, or designs, yet neglect or mishandle intellectual property (IP) protection. This oversight can result in lost rights, legal disputes, diminished market share, and significant financial damage. Mistake 1: Only Registering Trademarks After a Dispute Arises A common error is waiting to file a trademark application…
