Trademarks and Brands in Vietnam: Proper Distinction for Effective Registration

ASL LAW's guide to trademark distinctiveness in Vietnam

For foreign investors and entrepreneurs entering Vietnam, one of the most important steps in building a business presence is registering trademark in Vietnam and protecting brand identity. While trademarks and brands are often used interchangeably, the law in Vietnam makes a clear distinction between them. Understanding this difference is crucial to ensure effective registration and…

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