Transparent Advertising – Responsibilities of KOLs and KOCs

In the context of the rapidly expanding online advertising landscape, transparency and legal responsibility in content created by KOLs and KOCs have become top concerns. As a specialized legal advisor in commerce and consumer protection, ASL LAW, Vietnam full Service law firm joined the seminar “Transparent Advertising – Responsibilities of KOLs and KOCs,” represented by…

Changing the mindset: Turning intellectual property into a “competitive weapon”

ASL LAW's framework for transforming intellectual property into competitive business weapons in Vietnam.

(Published in Industry and Trade Newspaper) Lawyer Do Ba Thich emphasized that Vietnamese enterprises need to change their mindset and view intellectual property as both a tool to protect their rights and a “competitive weapon” in the era of international integration. The Regional Comprehensive Economic Partnership (RCEP) officially came into effect on January 1, 2022….

From Ideas to Assets: Using Public Signals to Drive Better IP Decisions in Vietnam

ASL LAW's guide to using public signals for intellectual property decision making in Vietnam.

(Published on Intellectual Property Journal) Each year on October 10, Vietnam pauses to honor its legal profession. Vietnam Lawyers’ Day is young—established in 2013—but its symbolism is potent. Law is not merely a referee that arrives after the whistle; it is an engine for development. Nowhere is that more evident than in intellectual property, where…

Commercialization of Intellectual Property Rights – A Driver of R&D Investment

ASL LAW intellectual property expertise featured in Business Forum Magazine

ASL LAW has recently published an in-depth article in Business Forum Magazine on the topic “Commercialization of Intellectual Property Rights – A Driver of R&D Investment,” contributed by Lawyer Pham Duy Khuong, Managing Partner of ASL LAW. The article analyzes the pivotal role of monetizing intellectual property (IP) assets in fostering innovation, enhancing competitiveness, and…

Breaking: Vietnam’s First Ever Strategic IP Market Report (2025 Edition)

ASL LAW's Vietnam IP Market Report 2025 official release

𝑇ℎ𝑒 𝑟𝑒𝑝𝑜𝑟𝑡 𝑑𝑜𝑤𝑛𝑙𝑜𝑎𝑑 𝑙𝑖𝑛𝑘 𝑖𝑠 𝑎𝑣𝑎𝑖𝑙𝑎𝑏𝑙𝑒 𝑎𝑡 𝑡ℎ𝑒 𝑒𝑛𝑑 𝑜𝑓 𝑡ℎ𝑖𝑠 𝑎𝑟𝑡𝑖𝑐𝑙𝑒. On October 1st, 2025, ASL LAW proudly announces the official release of the Vietnam IP Market Report 2025 – Strategic Investment Analysis & Economic Impact Assessment. This is the first comprehensive report ever dedicated to Vietnam’s Intellectual Property (IP) market, designed to serve…

Coming Soon: Vietnam IP Market Report 2025 – Strategic investment Analysis & Economic Impact Assessment

ASL LAW's Vietnam IP Market Report 2025 preview - Strategic investment Analysis & Economic Impact Assessment

ASL LAW is pleased to announce the upcoming release of the Vietnam IP Market Report 2025 (Strategic investment Analysis & Economic Impact Assessment). This is the first and only comprehensive report ever conducted on Vietnam providing in-depth insights into: ✨ Vietnam’s IP market is booming: 📊 This report is designed for: 🌍 The report will…

The Strategic Importance of Non-Compete and Non-Disclosure Agreements in Vietnam’s Evolving Legal and Investment Landscape

Business partners signing NDA agreement in Vietnam office

As Vietnam positions itself as a preferred destination for high-tech oversea investment and cross-border technology transfer, ensuring legal safeguards for confidential information and trade secrets becomes paramount. Particularly for foreign-invested enterprises (FIEs), robust mechanisms like Non-Disclosure Agreements (NDAs) and Non-Compete Agreements (NCAs) are not just compliance tools but strategic necessities. These agreements play a critical…

Technology Transfer – Safeguarding Intellectual Property for Innovative Enterprises

ASL LAW's guide to IP protection in technology transfer Vietnam

In the context of a knowledge-based economy and innovation-driven growth, the protection and exploitation of intellectual property (IP) have become vital for enterprises. Resolution No. 68-NQ/TW of the Politburo emphasizes the task of “institutionalizing innovation and protecting intangible assets” as a cornerstone of the national development strategy. This sets an urgent requirement for innovative enterprises…

Resolution 05/2025/NQ-CP: Pilot Implementation of the Tokenized Assets Market in Vietnam

ASL LAW's guide to Resolution 05/2025/NQ-CP tokenized assets pilot

Resolution No. 05/2025/NQ-CP (“Resolution 05”) of the Vietnamese Government marks a significant step in piloting a tokenized assets market to promote secure and controlled digital financial innovation. The resolution focuses on establishing a pilot legal framework, prioritizing the protection of stakeholders’ rights, legal compliance, and risk mitigation. The following article summarizes the key points of…

Legal Breakthrough in Vietnam’s Fintech Sector: Regulatory Sandbox Officially Enforced from July 1, 2025

ASL LAW analysis of Vietnam's fintech regulatory changes 2025

Effective July 1, 2025, Decree No. 94/2025/ND-CP issued by the Government of Vietnam marks a pivotal regulatory milestone for the growth of innovative financial solutions in the country. With the introduction of a regulatory sandbox, Vietnam officially establishes its first legal framework for testing new Fintech models under controlled conditions, enabling risk assessment and policy…

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