ASL LAW trademark attorneys guiding foreign businesses through the step-by-step trademark registration procedure in Vietnam at Hanoi office.

Trademark Registration in Vietnam: Step-by-Step Procedure for Foreign Businesses

To complete trademark registration in Vietnam, applicants must identify a distinctive mark, determine the goods and services to be protected, prepare the required documents, and file an application with the Intellectual Property Office of Vietnam (IPVN). The application then proceeds through formal examination, publication, substantive examination, and a decision on whether protection can be granted.

Foreign businesses without a qualifying production or business establishment in Vietnam generally need to file through a lawful industrial property representative. Understanding each procedural stage helps applicants avoid documentation errors, respond to objections on time, and establish trademark rights more effectively.

When searching for “trademark registration process Vietnam,” businesses generally need practical guidance on what to prepare, where to file, and what happens after submission. This article focuses on those procedural questions under Vietnamese intellectual property law.

What Should Applicants Prepare Before Filing a Trademark Application?

The first step in trademark registration Vietnam is to assess whether the proposed mark is suitable for protection and identify any potential conflicts with earlier rights.

Under Article 87 of the Law on Intellectual Property, applicants must have the legal right to register the relevant trademark. Article 105 sets out requirements for trademark applications, while the law’s provisions on protection conditions establish the criteria that a mark must satisfy. The current legal framework includes the Law on Intellectual Property as amended by Law No. 131/2025/QH15, effective from April 1, 2026.

Conduct a preliminary trademark search. A Vietnam trademark search should cover identical and potentially confusingly similar marks, particularly those protecting related goods or services. This helps applicants identify potential obstacles before committing to a filing strategy. A search does not guarantee acceptance because the IPVN conducts its own examination under the applicable law.

Determine the scope of protection. Applicants must identify the goods and services for which protection is sought and classify them under the applicable Nice Classification. The description should reflect the business’s actual and anticipated activities while remaining sufficiently precise for examination.

Prepare the required documents. A typical application includes the prescribed application declaration, a representation of the trademark, and a list of the designated goods and services. Depending on the circumstances, supporting documents may also be necessary, such as a power of attorney, priority documents, or evidence supporting a particular entitlement to register.

The current procedural framework is governed by Decree No. 65/2023/NĐ-CP, as amended, including by Decree No. 100/2026/NĐ-CP, and Circular No. 10/2026/TT-BKHCN, as amended by Circular No. 20/2026/TT-BKHCN. These instruments provide the implementing rules and administrative requirements relevant to preparing and processing applications.

Applicants should therefore use the applicable current forms rather than relying on outdated templates. A properly prepared Vietnam trademark registration application helps reduce the risk of formal deficiencies and unnecessary correspondence with the authority.

How to Complete the Trademark Registration Process in Vietnam

The following stages explain the procedure from filing to the grant of trademark protection.

Step 1: Submit the application

Applicants may file through the available channels accepted by the IPVN, subject to the applicable administrative requirements. Under Article 108 of the Law on Intellectual Property, the filing date is legally significant because it can determine priority against later applications.

Businesses should verify the applicant’s details, the representation of the mark, the goods and services specification, and any supporting documents before submission. The appropriate filing route and the documents required may differ according to the applicant’s status and the circumstances of the application.

Step 2: Complete formal examination

The IPVN examines whether the application meets the applicable formal requirements, including whether the prescribed documents have been submitted and the application has been completed correctly. Article 109 of the Law on Intellectual Property governs the examination of the application’s formal validity.

If deficiencies are identified, the applicant may need to provide additional information or correct the application within the period specified in the official notice. Failure to address the deficiencies properly may prevent the application from proceeding.

Step 3: Proceed to publication

An application accepted as formally valid is published in accordance with the applicable procedures. Article 110 of the Law on Intellectual Property addresses the publication of valid applications.

Publication makes the application available for public scrutiny and provides an opportunity for third parties to raise relevant concerns. Applicants should ensure that the published details accurately reflect the mark and the goods and services for which protection is requested.

Step 4: Undergo substantive examination

During substantive examination, the IPVN assesses whether the mark satisfies the legal requirements for protection. The assessment may address distinctiveness, absolute grounds for refusal, and conflicts with earlier protected rights.

Article 114 of the Law on Intellectual Property provides the framework for substantive examination. Article 112a addresses third-party opposition, allowing objections to be raised through the applicable procedure and within the relevant statutory period.

An objection does not necessarily mean that registration will be refused. Depending on its grounds, the applicant may be able to submit arguments, evidence, or amendments where legally permitted. The appropriate response depends on the specific objection and the requirements of Vietnamese law.

Step 5: Receive the decision on registration

If the application satisfies the requirements for protection, the IPVN proceeds with the grant procedure. Article 118 of the Law on Intellectual Property governs decisions on granting or refusing protection, while Article 119 addresses the time limits for processing industrial property applications.

Applicants must complete any outstanding procedural requirements specified by the authority before the registration certificate can be issued. A filing receipt or an application’s acceptance as formally valid should not be treated as confirmation that the trademark has been registered.

For a broader practical overview of the process of registering trademark in Vietnam, businesses should distinguish between filing an application, passing examination, and obtaining the final registration decision.

What Timeline Should Applicants Expect?

The IPVN publishes procedural benchmarks for the examination of trademark applications. Its current official trademark guidance lists formal examination within one month from the filing date, publication within two months after an application is accepted as valid, and substantive examination within nine months from publication.

These are procedural benchmarks rather than a guarantee that every application will be completed by a particular date. Requests for amendments, examination objections, oppositions, or other issues may affect the actual duration.

Applicants should monitor official notices and ensure that responses are submitted within the applicable deadlines. Keeping complete filing records and maintaining communication with the authority or appointed representative can help prevent avoidable delays.

Businesses considering trademark registration Vietnam should plan their filing schedules before launching products, entering distribution arrangements, or investing substantially in a brand. Early preparation allows more time to address potential conflicts or examination issues before commercial commitments depend on the registration.

Which Filing Route Should Foreign Businesses Use?

Foreign applicants should determine whether they can file directly through a permitted route or must act through a representative. Under the IPVN’s official trademark examination procedure, foreign individuals who do not permanently reside in Vietnam and foreign organizations or individuals without a production or business establishment in Vietnam are generally required to file through a lawful representative in Vietnam.

Selecting a suitable Vietnam trademark Agent can help applicants prepare documents, identify classification issues, manage official correspondence, and respond to examination objections. The representative should be authorized to perform the relevant industrial property services and have a clear understanding of the scope of the engagement.

Applicants may also need to distinguish between direct national filing and the Madrid System. In eligible cases, an international application designating Vietnam may provide an alternative route to seek protection. However, an international registration does not automatically guarantee protection in Vietnam; the designation remains subject to the applicable examination procedure.

Businesses evaluating international trademark registration should confirm that the chosen route is available for their circumstances and understand how the Vietnamese authority will process the application.

Once protection is granted, the owner should retain the registration records and monitor the scope and duration of its rights. Further details on the registration of trademark in Vietnam can help businesses understand the broader role of registration in protecting their brands.

Frequently Asked Questions

1. How do I register a trademark in Vietnam?

Applicants should assess the mark’s eligibility, conduct a preliminary search, identify the goods and services, prepare the required documents, and file with the IPVN. The application must then pass formal and substantive examination before the authority can grant protection.

2. Is a Vietnam trademark search compulsory before filing?

A preliminary search is an important risk-management step, although it does not replace the IPVN’s official examination. It can help identify potential conflicts and allow applicants to reconsider the mark or filing strategy before submission.

3. How long does trademark registration Vietnam take?

The IPVN currently publishes benchmarks of one month for formal examination, two months for publication after acceptance as valid, and nine months for substantive examination from publication. The actual completion time may differ depending on the circumstances of the case.

4. What does “IP Vietnam trademark registration” mean?

The phrase generally refers to the process of applying for trademark protection through the Intellectual Property Office of Vietnam. Applicants should consult the IPVN’s official guidance for current filing channels, application requirements, and examination procedures.

5. Does this article explain the trademark registration fee Vietnam applicants must pay?

No. This article focuses on the registration procedure rather than cost calculations. Applicants should consult the applicable official fee schedule and a separate fee-focused guide for information about registration charges and professional service fees.

ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].

ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.

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