International Trademark Allocation Strategy: Choosing the Right Countries, Timing, and Rationale

ASL LAW's guide to strategic international trademark allocation

Selecting countries for international trademark registration is not merely a legal formality—it is a long-term investment strategy. In a globally competitive landscape, Vietnamese businesses must adopt a smart allocation plan to optimize legal protection, cost efficiency, and commercial advantage in each target market. 1. Why a strategy is essential for international trademark registration Not every…

Leveraging the Madrid System: An Efficient Roadmap for International Trademark Registration

ASL LAW expertise in Madrid System trademark registration

In the context of globalization and expanding international markets, registering trademarks in multiple countries has become an essential need for businesses. The Madrid System—administered by the World Intellectual Property Organization (WIPO)—offers a simplified and cost-effective mechanism for international trademark registration. This article, written by top-tier Vietnam IP Agency, provides guidance for Vietnamese businesses on how…

Vietnam’s New Data Law: Employers Must Delete Employee Data Upon Contract Termination

ASL LAW explains Vietnam’s employee data deletion requirements

Effective from January 1, 2026, Vietnam’s newly enacted Law on Personal Data Protection No. 91/2025/QH15 introduces comprehensive obligations for employers in the collection, processing, and retention of employee personal data—especially emphasizing the mandatory deletion of such data once the employment relationship ends. Employers and employees are advised to contact Vietnamese law firms specializing in advising…

Taiwan Officially Imposes Anti-Dumping Duties on Vietnamese Cement and Clinker

ASL LAW analyzes Taiwan’s anti-dumping duties on Vietnamese cement in 2025

On July 22, 2025, Taiwan’s trade remedy investigation authority published an official notice announcing its decision to impose anti-dumping duties on cement and clinker originating from Vietnam. The investigation was initiated on August 8, 2024, following a petition filed by the Taiwan Cement Manufacturers Association. The investigated products include Portland cement and clinker classified under…

New Developments in Global Tax Policy in Asia-Pacific: Impacts and Emerging Trends

ASL LAW analysis of Asia-Pacific global tax policy developments

As the global economy becomes increasingly integrated, tax policy—traditionally a pillar of national sovereignty—is now heavily influenced by international initiatives and regional dynamics. Recent changes in the international tax framework demand not only technical adjustments but also exert pressure on the adaptability of cross-border enterprises. Businesses operating in areas affected by changes in tax policies…

Legal Breakthrough in Vietnam’s Fintech Sector: Regulatory Sandbox Officially Enforced from July 1, 2025

ASL LAW analysis of Vietnam's fintech regulatory changes 2025

Effective July 1, 2025, Decree No. 94/2025/ND-CP issued by the Government of Vietnam marks a pivotal regulatory milestone for the growth of innovative financial solutions in the country. With the introduction of a regulatory sandbox, Vietnam officially establishes its first legal framework for testing new Fintech models under controlled conditions, enabling risk assessment and policy…

Intellectual Property Law and Technology Transfer: Key Points of Convergence

ASL LAW Experts Discuss IP Law and Technology Transfer Strategies in Vietnam

Intellectual property (IP) and technology transfer are two closely connected legal domains, particularly in the context of Vietnam’s digital economy and innovation-driven growth. The amended Law on Intellectual Property and the Law on Technology Transfer are creating important areas of intersection that directly affect the rights and interests of businesses and inventors. This article clarifies…

Legal Risks and Solutions in Exploiting Intellectual Property Assets in Vietnam

ASL LAW analyzes IP legal risks and solutions in Vietnam

Intellectual property (IP) assets are increasingly becoming a core component of business development strategies in Vietnam. However, the practical exploitation of these assets carries numerous legal risks due to the evolving legal framework and inconsistent enforcement. This article identifies common legal pitfalls and proposes solutions to help businesses protect and optimize the value of their…

Vietnam Trademark Registration: Authority, Timeline, and Fees Updated for 2025

ASL LAW guide to Vietnam trademark registration process 2025

In 2025, trademark registration in Vietnam will see several notable updates in terms of procedures, processing time, and fees under the latest legal regulations. Businesses and individuals must stay informed to avoid disruptions in protection—especially as brand competition intensifies. The following provides an overview of the most important legal information on trademark registration in Vietnam…

Digital Content Copyright & AI: What Should Businesses Prepare for in 2025?

ASL LAW expert analysis on AI and digital copyright in Vietnam

The rapid development of artificial intelligence (AI) and the exponential growth of digital content are creating new copyright challenges in Vietnam. Businesses involved in digital content—ranging from advertising creatives to AI-generated materials—must be ready to adapt to upcoming legal changes. This article outlines key legal considerations that companies should prepare for in 2025 to protect…

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