Changing the mindset: Turning intellectual property into a “competitive weapon”

ASL LAW's framework for transforming intellectual property into competitive business weapons in Vietnam.

(Published in Industry and Trade Newspaper) Lawyer Do Ba Thich emphasized that Vietnamese enterprises need to change their mindset and view intellectual property as both a tool to protect their rights and a “competitive weapon” in the era of international integration. The Regional Comprehensive Economic Partnership (RCEP) officially came into effect on January 1, 2022….

Commercialization of Intellectual Property Rights – A Driver of R&D Investment

ASL LAW intellectual property expertise featured in Business Forum Magazine

ASL LAW has recently published an in-depth article in Business Forum Magazine on the topic “Commercialization of Intellectual Property Rights – A Driver of R&D Investment,” contributed by Lawyer Pham Duy Khuong, Managing Partner of ASL LAW. The article analyzes the pivotal role of monetizing intellectual property (IP) assets in fostering innovation, enhancing competitiveness, and…

Coming Soon: Vietnam IP Market Report 2025 – Strategic investment Analysis & Economic Impact Assessment

ASL LAW's Vietnam IP Market Report 2025 preview - Strategic investment Analysis & Economic Impact Assessment

ASL LAW is pleased to announce the upcoming release of the Vietnam IP Market Report 2025 (Strategic investment Analysis & Economic Impact Assessment). This is the first and only comprehensive report ever conducted on Vietnam providing in-depth insights into: ✨ Vietnam’s IP market is booming: 📊 This report is designed for: 🌍 The report will…

Vietnam’s Policy to Support International Intellectual Property Registration

Vietnam promotes international IP registration for businesses.

(Published in the Business Forum Magazine) Registering intellectual property (IP) internationally is not merely a shield to protect a brand, but also a gateway to genuine competitive advantage—provided that businesses adopt a well-planned strategy and are empowered by clear and effective support policies. This article summarizes the insights shared by Lawyer Pham Duy Khuong, Managing…

Navigating Non-Tariff Barriers and Enhancing Regional Investment: Legal and Strategic Considerations for Vietnam and New Zealand in ASEAN

ASL LAW presents on non-tariff reforms in Vietnam.

At the Vietnam Investment Review Building, LLM. Doan Vu Hoai Nam, ASL LAW’s Senior Associate has had had the opportunity to speak on the topic: “Eliminating Non-Tariff Barriers for Shared ASEAN Prosperity.” Lawyer Doan presented ASL LAW’s legal perspectives on how regulatory barriers – though less visible than tariffs – continue to impact the flow…

Combating Cross-Border Fraud: Specialized Litigation Orders in Common Law Practice and Lessons for Vietnamese Businesses

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In the context of economic and trade globalization, Vietnamese enterprises are increasingly engaged in cross-border transactions. However, the rapid advancement of digital technology, coupled with the borderless nature of modern commerce, has made international fraud more sophisticated, organized, and difficult to control. As a result, the number of civil lawsuits involving cross-border fraud has been…

ASL LAW’s Highlights at INTA 2025

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The INTA 2025 Annual Meeting – a global forum gathering top names in the intellectual property field – continues to serve as a pivotal milestone for law firms, legal institutions, and international experts to assert their presence and shape future trends. On this occasion, ASL LAW once again affirmed its role as a legal bridge…

ASL LAW at INTA 2025 Annual Meeting

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From May 17 to May 21, 2025, the International Trademark Association (INTA) Annual Meeting officially took place in San Diego, USA, bringing together thousands of intellectual property experts, attorneys, corporate representatives, and regulatory authorities from over 150 countries. Continuing its longstanding tradition of attending INTA events, ASL LAW – a leading law firm in intellectual…

Legal risks remain for Vietnam’s steel exporters

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(Published on VIR) Starting March 4, all aluminium and steel imports into the US will be subject to a 25 per cent tariff. This sudden change presents significant challenges for Vietnamese exporters. As Vietnam ranks fourth among the largest steel suppliers to the US, this policy shift could have severe direct and indirect consequences for…

5 Main Reasons Leading to Non-Recognition and Non-Enforcement of Foreign Arbitral Awards in Vietnam

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In the context of deepening international integration, resolving cross-border commercial disputes through international arbitration has become more common than ever. However, not all foreign arbitral awards are recognized and enforced in Vietnam. Non-recognition and non-enforcement of foreign awards not only affect the rights of the parties involved but also create complex legal and commercial barriers….

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