Intellectual Property Protection in the AI Era: Opportunities and Challenges for Vietnamese Businesses

ASL LAW's comprehensive analysis of AI intellectual property protection framework in Vietnam.

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has become a driving force behind innovation, creativity, and business transformation. However, as Vietnamese enterprises embrace AI to enhance productivity and competitiveness, the question of how to effectively safeguard intellectual property (IP) rights has never been more critical. Understanding the interplay between intellectual property and AI…

Changing the mindset: Turning intellectual property into a “competitive weapon”

ASL LAW's framework for transforming intellectual property into competitive business weapons in Vietnam.

(Published in Industry and Trade Newspaper) Lawyer Do Ba Thich emphasized that Vietnamese enterprises need to change their mindset and view intellectual property as both a tool to protect their rights and a “competitive weapon” in the era of international integration. The Regional Comprehensive Economic Partnership (RCEP) officially came into effect on January 1, 2022….

From Ideas to Assets: Using Public Signals to Drive Better IP Decisions in Vietnam

ASL LAW's guide to using public signals for intellectual property decision making in Vietnam.

(Published on Intellectual Property Journal) Each year on October 10, Vietnam pauses to honor its legal profession. Vietnam Lawyers’ Day is young—established in 2013—but its symbolism is potent. Law is not merely a referee that arrives after the whistle; it is an engine for development. Nowhere is that more evident than in intellectual property, where…

Commercialization of Intellectual Property Rights – A Driver of R&D Investment

ASL LAW intellectual property expertise featured in Business Forum Magazine

ASL LAW has recently published an in-depth article in Business Forum Magazine on the topic “Commercialization of Intellectual Property Rights – A Driver of R&D Investment,” contributed by Lawyer Pham Duy Khuong, Managing Partner of ASL LAW. The article analyzes the pivotal role of monetizing intellectual property (IP) assets in fostering innovation, enhancing competitiveness, and…

Breaking: Vietnam’s First Ever Strategic IP Market Report (2025 Edition)

ASL LAW's Vietnam IP Market Report 2025 official release

𝑇ℎ𝑒 𝑟𝑒𝑝𝑜𝑟𝑡 𝑑𝑜𝑤𝑛𝑙𝑜𝑎𝑑 𝑙𝑖𝑛𝑘 𝑖𝑠 𝑎𝑣𝑎𝑖𝑙𝑎𝑏𝑙𝑒 𝑎𝑡 𝑡ℎ𝑒 𝑒𝑛𝑑 𝑜𝑓 𝑡ℎ𝑖𝑠 𝑎𝑟𝑡𝑖𝑐𝑙𝑒. On October 1st, 2025, ASL LAW proudly announces the official release of the Vietnam IP Market Report 2025 – Strategic Investment Analysis & Economic Impact Assessment. This is the first comprehensive report ever dedicated to Vietnam’s Intellectual Property (IP) market, designed to serve…

Coming Soon: Vietnam IP Market Report 2025 – Strategic investment Analysis & Economic Impact Assessment

ASL LAW's Vietnam IP Market Report 2025 preview - Strategic investment Analysis & Economic Impact Assessment

ASL LAW is pleased to announce the upcoming release of the Vietnam IP Market Report 2025 (Strategic investment Analysis & Economic Impact Assessment). This is the first and only comprehensive report ever conducted on Vietnam providing in-depth insights into: ✨ Vietnam’s IP market is booming: 📊 This report is designed for: 🌍 The report will…

Technology Transfer – Safeguarding Intellectual Property for Innovative Enterprises

ASL LAW's guide to IP protection in technology transfer Vietnam

In the context of a knowledge-based economy and innovation-driven growth, the protection and exploitation of intellectual property (IP) have become vital for enterprises. Resolution No. 68-NQ/TW of the Politburo emphasizes the task of “institutionalizing innovation and protecting intangible assets” as a cornerstone of the national development strategy. This sets an urgent requirement for innovative enterprises…

Trademarks and Brands in Vietnam: Proper Distinction for Effective Registration

ASL LAW's guide to trademark distinctiveness in Vietnam

For foreign investors and entrepreneurs entering Vietnam, one of the most important steps in building a business presence is registering trademark in Vietnam and protecting brand identity. While trademarks and brands are often used interchangeably, the law in Vietnam makes a clear distinction between them. Understanding this difference is crucial to ensure effective registration and…

What Needs to Be Done to Register Software Copyright and Digital Content in Vietnam?

ASL LAW's software copyright registration guide for Vietnam

As Vietnam develops into a digital economy, the protection of software, applications, games, and other digital content has become a key concern for foreign investors and technology companies. Copyright registration provides legal certainty, helps prevent infringement, and ensures that creators retain control over how their works are used. Software Copyright Digital Content Copyright Legal Requirements…

Digital Content Copyright and AI: What Businesses Should Prepare to Mitigate Risks

ASL LAW's guide to AI copyright risks in Vietnam

In the era of artificial intelligence (AI) and digital transformation, businesses across sectors are harnessing AI-powered tools to automate content creation, streamline operations, and enhance user engagement. However, the use of AI to generate and disseminate digital content raises substantial legal risks — particularly in relation to copyright. For businesses operating in Vietnam and beyond,…

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