Tiếng Việt
中文 (中国)
日本語
The rapid development of artificial intelligence (AI) and the exponential growth of digital content are creating new copyright challenges in Vietnam. Businesses involved in digital content—ranging from advertising creatives to AI-generated materials—must be ready to adapt to upcoming legal changes. This article outlines key legal considerations that companies should prepare for in 2025 to protect their rights and minimize legal risks.
1. Establishing Copyright Ownership for AI-Generated Content
Under current Vietnamese law, AI is not recognized as a legal subject entitled to copyright. Therefore, any AI-generated content can only be protected if it involves human creativity and is attributed to a human—typically the user or coordinator of the AI system.
Businesses should establish internal policies to clearly define who owns the copyright of AI-assisted outputs. This is especially important when such content is commercialized or used as a contributed asset or transferred in business transactions.
2. Avoiding Copyright Infringement When Using AI for Content Creation
AI models may learn from and reproduce copyrighted material without authorization, which creates the risk that companies unknowingly use outputs that infringe third-party rights.
To mitigate this risk, businesses should choose AI platforms that are transparent about their training data sources and adopt copyright screening policies before publishing content. In cases of uncertainty, legal consultation is recommended before commercial use.
3. Registering Copyright for Digital Content: Necessary and Strategic
Although digital content is automatically protected under Vietnam’s IP law, formal copyright registration provides clear legal evidence in the event of disputes or infringement.
In 2025, digital copyright registration will be increasingly encouraged as part of national digital data integration. Businesses should view this as a strategic investment in building their intellectual property portfolio—especially for high-value assets such as promotional videos, articles, software, or AI training data.
4. Drafting Clearer Content Contracts in the Age of AI
Content creation contracts—including those with freelancers, tech partners, or third parties using AI—should include clauses that define ownership of AI-assisted content, copyright responsibility, and potential legal risks.
Companies should also review provisions on licensing, exclusivity, and usage scope to avoid ambiguity or unauthorized use. Proactive contract management by Vietnam Intellectual Property Law Firm is essential to prevent disputes in a rapidly evolving technological environment.
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
