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The INTA 2025 Annual Meeting – a global forum gathering top names in the intellectual property field – continues to serve as a pivotal milestone for law firms, legal institutions, and international experts to assert their presence and shape future trends. On this occasion, ASL LAW once again affirmed its role as a legal bridge connecting Vietnam to the world, through a series of professional, creative, and highly engaging activities.
Booth 1137 – A Cultural Hub Showcasing Vietnamese Values
Throughout the duration of the conference, ASL LAW’s Booth 1137 became a familiar destination for hundreds of international guests – ranging from representatives of leading law firms across the U.S., Europe, and Asia to intellectual property experts from regional and global organizations.
More than a space for legal service presentations and partnership discussions, the booth offered a taste of Vietnamese culture through the serving of traditional phin-brewed coffee – a symbol of hospitality consistently featured across ASL LAW’s past INTA participations.
The rich aroma of the coffee, paired with a minimalist yet elegant booth design, created a welcoming atmosphere that allowed international friends to genuinely experience the warmth and respect of a law firm from Vietnam.
Interactive Activities – Connecting Through Experience
Aiming to foster an open environment where every conversation could spark long-lasting collaboration, ASL LAW hosted engaging interactive activities such as the dart-throwing mini-game with instant prizes. The event saw enthusiastic participation from a diverse range of attendees, regardless of nationality or professional background.
Souvenirs such as Bluetooth speakers, thermos bottles, baseball caps, and premium coffee served not only as practical gifts but also as “brand ambassadors” representing Vietnam. These items conveyed a message of friendliness, creativity, and human connection – core values of ASL LAW.
Launching the “Lucky Number” Program – Innovation Through Distinction
In a move that exemplifies its spirit of continuous innovation, ASL LAW introduced the “Lucky Number” program for the first time at INTA 2025 – a number-guessing game tailored for attendees. Featuring four prize tiers (Grand Prize, First Prize, Second Prize, and Third Prize), the program generated significant engagement, surpassing expectations.
More than just a game, Lucky Number was designed as a customer experience enhancer, promoting connection and interaction between ASL LAW and the global community, while highlighting the firm’s meticulous and professional approach to event organization.
Brand Affirmation – Expanding the Global Network
By investing thoughtfully in every aspect – from booth design and gift selection to event planning and communications – ASL LAW reaffirmed its status as a leading commercial and intellectual property law firm in Southeast Asia: dynamic, distinct, and internationally attuned.
Participation in INTA not only strengthened connections with global partners but also offered a platform to showcase ASL LAW’s full-spectrum legal advisory capabilities in intellectual property, international trade, trade remedy, M&A, and dispute resolution.
Partnering with the International Community – Bringing Vietnam Closer to the World
With hospitality, professionalism, and a commitment to innovation, ASL LAW hopes to have delivered a memorable experience to INTA 2025 attendees – where every interaction at the booth was not only a business opportunity but also a meaningful cultural exchange.
ASL LAW treasures every conversation, every greeting, and every smile – as they are the building blocks of its journey alongside global enterprises, in uniting the legal community and elevating Vietnam’s values on the international intellectual property map.
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
