When it comes to business, a crucial element that cannot be overlooked is your brand. A brand is an integral part of building reputation and value for your enterprise. To protect your brand from unauthorized copying and infringement, registering a trademark in Vietnam is an essential and mandatory step. In this article, we will explore the process of trademark registration in Vietnam and the key points to consider during preparation and submission of trademark registration dossier.
The Role of Trademarks in Business
A trademark in Vietnam is a distinctive symbol, including a trade name, logo, or any other element capable of distinguishing your products or services from competitors’. When customers remember your trademark and have a positive impression of it, the likelihood of them returning and continuing to purchase your products or use your services increases. This creates a cycle that helps your business thrive and survive in a competitive market.
Moreover, owning a trademark in Vietnam helps establish trust and credibility in the eyes of customers. When comparing a business with a trademark against one without a registered trademark, customers are more likely to choose the former, in the circumstance that the price, product quality, and services are equal.
Why is Trademark Registration Necessary?
Trademark registration is a legal process that helps protect your intellectual property rights. Once you have registered your trademark, you gain legal support against those who infringe and unlawfully copy your trademark for commercial purposes. This prevents unauthorized competitors from exploiting your brand and helps you achieve brand recognition built over a long period of investment and development.
The Trademark Registration Process in Vietnam
The trademark registration process in Vietnam requires the following documents:
- Trademark sample according to the format and size prescribed by the Intellectual Property Office.
- Full name and address of the trademark owner.
- Product and service categories associated with the trademark in Vietnam (classified according to the latest Nice Classification).
- Description of the trademark (a detailed description of its components).
- Trademark registration fee for the application stage.
- Trademark application form.
- Image usage license (if the trademark image belongs to a third party).
- Power of Attorney (if registering through an industrial property representative like ASL LAW).
Trademark registration is a crucial step in safeguarding your brand in Vietnam. Unauthorized copying can cause significant losses to your business and affect its reputation and prestige. Ensure that you follow the entire trademark registration process to protect your intellectual property rights and enhance the value of your brand.