Tiếng Việt
Abstract Alongside the development of the franchise in Vietnam for the past 20 years, the legal frame regulating these activities has been established and improved day by day. Originated as the spine of the law on intellectual property in terms of the commercial law, the law on franchise and the law on intellectual property have…
23
Apr
Apr
Outer challenges Franchise has appeared in Vietnam since 2006-2007. However, franchise has only been a popular activity seen 2020-10221. At the time, more and more international brands entered the Vietnamese market. The appearance of many famous brands has marked the formation of a franchise market in Vietnam. This poses great challenges for franchisees. Market size…
14
Mar
Mar
Franchise has appeared in Vietnam since 2006-2007. However, franchise in Vietnam has only been a popular activity since 2019-2021. At the time, more and more international brands entered the Vietnamese market through franchising. Outer challenges affect franchise The appearance of many famous brands has marked the formation of a franchise market in Vietnam. This poses…
17
Nov
Nov
The rapidly increasing number of franchisees in many sectors will go against the core principle of a standard franchise model. This issue causes many legal risks to the development of franchise in Vietnam. With the development of e-commerce, new investment channels have appeared. They are becoming more diverse and more attractive to investors when traditional…
25
May
May
At the end of the 1990s, franchise was still a strange concept to most people in Vietnam. There were no opportunities to enjoy or even see the products and services of the world’s well-known brands in Vietnam. KFC, McDonald, Starbucks and Lotteria were not familiar names for Vietnamese youth. However, this has changed. Now, you…
23
Apr
Apr
RedSun ITI has taken its chain of Truly Viet restaurants to Australia under the franchise model. It has set up a joint venture with an Australian partner to open the first restaurant in Melbourne with a menu that features four popular traditional Vietnamese dishes, goi cuon (fresh spring roll), pho (noodle soup), banh mi (Vietnamese…
