Trademark Refusal Vietnam: Why Applications Are Rejected and How to Respond

ASL LAW trademark attorneys analyzing a trademark refusal notice and advising a client on response strategies at Hanoi office.

A trademark application in Vietnam may be refused because the proposed mark lacks distinctiveness, conflicts with an earlier trademark, falls within a category of signs prohibited by law, or does not satisfy other statutory requirements. Under Article 117 of Vietnam’s Law on Intellectual Property, an application may also be refused where the applicant lacks the…

Trademark Opposition Vietnam: How to Oppose a Trademark Application or Challenge a Registration

ASL LAW trademark attorneys advising a client on filing a trademark opposition and challenging a registration in Vietnam at Hanoi office.

Businesses that discover a trademark application in Vietnam that is identical or confusingly similar to their existing brand may oppose its registration before the Intellectual Property Office of Vietnam (IPVN). For trademark applications published from April 1, 2026, the statutory opposition period is three months from publication. The opponent must submit a written objection in…

Trademark Registration Timeline Vietnam: How Long Does It Take to Register a Trademark?

ASL LAW trademark attorneys explaining the trademark registration timeline and examination phases to a business client at Hanoi office.

The trademark registration timeline Vietnam businesses should plan for depends on the application’s filing date, examination stages, and any issues that arise during processing. For trademark applications published from April 1, 2026, the revised legal framework provides for publication within one month after an application is deemed valid and substantive examination within five months from…

Trademark Registration Cost Vietnam: Official Fees, Attorney Fees, and Budget Planning

ASL LAW trademark attorneys explaining trademark registration costs and budget planning to a business client at Hanoi office.

The trademark registration cost Vietnam businesses should budget for consists of government fees and, where applicable, professional service fees charged by a trademark representative or lawyer. For a standard application covering one class and up to six goods or services, the currently published basic official charges total approximately VND 1,325,000 before any eligible VNeID exemption,…

Trademark Search Vietnam: How to Check a Brand Before Registration

ASL LAW trademark attorneys conducting a trademark search and explaining brand clearance strategies to a business client at Hanoi office.

To conduct a trademark search in Vietnam before registration, businesses should search for the proposed brand name and its variations in official trademark databases, examine similar marks covering related goods and services, and assess potential conflicts with earlier rights. A reliable trademark search Vietnam strategy should consider spelling, pronunciation, visual similarities, relevant goods and services,…

Trademark Registration in Vietnam: Step-by-Step Procedure for Foreign Businesses

ASL LAW trademark attorneys guiding foreign businesses through the step-by-step trademark registration procedure in Vietnam at Hanoi office.

To complete trademark registration in Vietnam, applicants must identify a distinctive mark, determine the goods and services to be protected, prepare the required documents, and file an application with the Intellectual Property Office of Vietnam (IPVN). The application then proceeds through formal examination, publication, substantive examination, and a decision on whether protection can be granted….

Country-by-Country International Trademark Registration from Vietnam: A Cost-Effective Strategic Approach

ASL LAW trademark attorneys advising a Vietnamese business on a cost-effective country-by-country international trademark registration strategy at Hanoi office.

For Vietnamese businesses expanding internationally, Vietnam trademark registration does not necessarily have to cover every possible country from the beginning. A country-by-country approach can allow businesses to prioritize the markets that matter most, allocate their IP budget more efficiently, and adapt trademark protection to actual commercial expansion. Cost-effective country-by-country trademark filing Vietnam businesses undertake can…

International Trademark Registration from Vietnam: The Fastest Path to Global Markets

ASL LAW trademark attorneys advising a Vietnamese business on the fastest path to international trademark registration at Hanoi office.

For Vietnamese businesses expanding beyond the domestic market, Vietnam trademark registration should ideally move at the same pace as international business development. A brand that enters a foreign market without adequate trademark protection may face registration conflicts, infringement, counterfeiting, or even attempts by third parties to register the brand first. The Madrid System offers Vietnamese…

Trademark Registration in Vietnam: How to Prevent Your Brand from Being “Stolen”?

ASL LAW trademark attorneys advising a business client on strategies to prevent trademark squatting and brand theft at Hanoi office.

Preventing trademark theft in Vietnam has become increasingly important as Vietnamese businesses expand into e-commerce, international markets, franchising, licensing, and digital platforms. A brand that has been built over years can become vulnerable when another party registers a similar or identical trademark first, copies important brand elements, or deliberately targets the reputation that a business…

ASL LAW Continues to Be Recognized in Managing IP’s IP Stars 2026

ASL LAW intellectual property attorneys celebrating the firm's continued recognition in Managing IP's IP Stars 2026 at Hanoi office

According to the latest announcement by Managing IP, the internationally recognized organization specializing in the assessment and ranking of law firms and lawyers in the field of intellectual property services, Managing Partner Pham Duy Khuong and Senior Partner Do Ba Thich of ASL LAW have once again been recognized as Trade mark Stars in IP…

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