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From May 2 to May 6, 2026, the Annual Meeting of the International Trademark Association (INTA) officially took place in London, United Kingdom, gathering thousands of intellectual property professionals, lawyers, business representatives, and regulatory authorities from more than 140 countries and territories worldwide. The event once again reaffirmed its position as one of the largest and most influential gatherings in the field of intellectual property, where international experts exchange insights on emerging legal trends, technology, branding, and intellectual asset protection strategies in the digital era.
Continuing its tradition of participating in consecutive INTA Annual Meetings over the years, ASL LAW – a leading law firm in intellectual property and corporate legal advisory services in Vietnam – once again attended INTA 2026 as one of Vietnam’s representative firms within the international intellectual property community.
Key Activities of ASL LAW at INTA 2026
During INTA 2026, representatives of ASL LAW participated in various professional programs, international panel discussions, and networking activities with the global intellectual property community. The event provided an important opportunity for ASL LAW to stay updated on the latest developments in trademarks, copyrights, anti-counterfeiting measures, intellectual property management, and legal trends relating to artificial intelligence (AI).
At the same time, ASL LAW actively met and worked with numerous Vietnam intellectual property agent, law firms, intellectual property experts, and international organizations from the United States, Europe, Japan, South Korea, China, and ASEAN countries in order to expand its cooperation network and strengthen its ability to support clients in cross-border intellectual property matters.
With the vision of becoming a legal bridge between Vietnam and the international business community, ASL LAW continues to promote cooperation with global partners while exchanging practical experience in intellectual property protection, trademark infringement handling, and international brand strategy development for businesses.
The Importance of Participating in INTA – ASL LAW’s Commitment
ASL LAW’s continued presence at INTA Annual Meetings not only reflects its strong international integration strategy but also demonstrates its long-term commitment to enhancing professional capabilities and staying updated on global legal developments in order to provide optimal solutions for clients.
Through international forums such as INTA, APAA, IBA, and various other specialized events, ASL LAW continuously expands its international partnership network, thereby improving its ability to support Vietnamese enterprises in the registration, protection, and enforcement of intellectual property rights across key markets worldwide.
In the context of globalization and rapid technological development, particularly in relation to AI and the digital economy, connecting with the international intellectual property community has become increasingly important for law firms and businesses alike. This is also one of the reasons why ASL LAW consistently prioritizes participation in international events to stay informed of emerging trends and enhance the quality of its legal services.
Highlighted Programs at INTA 2026
INTA 2026 continued to feature numerous in-depth programs relating to intellectual property, technology, and global branding strategies. Representatives of ASL LAW attended, exchanged insights, and connected with international partners through notable sessions such as:
• Daily Keynote | Leading the Charge: Women Shaping the New Era of AI, IP, and Innovation
• Building IP-Ready Economies: The New Currency of Foreign Direct Investments
• Enforcement Economics: Quantifying the Value of Legal Wins
• Future Proofing: Skills and Strategies for a Tech-Driven IP World
• Purpose in Practice: Pro Bono IP Work and the Paralympic Movement
• Building Your Brand Defense Dream Team: A Strategic Approach to Brand Protection
• Patent Fundamentals for Global IP Portfolio Management
• Cross-Border Patent Disputes: Litigation, Jurisdiction & Enforcement
• Making IP Work for You: The Singapore Approach
• Leading the IP Charge: Strategic Skills for Non-Patent Professionals
• Power, Patents, and Politics: IP Rights in a Geopolitical World
The discussions at INTA 2026 continued to reflect the rapid transformation of technology and the global legal landscape, particularly the impact of AI on intellectual property, advertising, data, branding, and copyright. At the same time, the conference addressed numerous practical issues relating to international brand protection, anti-counterfeiting strategies, and intellectual property management in the modern digital economy.
ASL LAW Continues to Reinforce Its Role in the International Intellectual Property Community
ASL LAW’s continued participation in INTA 2026 once again reaffirms the firm’s long-term commitment to accompanying the international intellectual property community while representing Vietnam at influential global legal forums.
Through this year’s event, ASL LAW achieved several important objectives in expanding international cooperation, strengthening connections with leading law firms and IP professionals worldwide, and updating advanced legal trends to further enhance service quality for domestic and international clients.
With a sustainable development orientation, a clear internationalization strategy, and a highly experienced team of lawyers, ASL LAW will continue its efforts to build and strengthen its position as one of the leading Vietnam Intellectual Property Law Firm and in the ASEAN region in the years ahead.
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
