Commercial Franchise in Vietnam under change pressure

Commercial Franchise in Vietnam under pressure to change (KFC, McDonald, Starbucks and Lotteria were not familiar names for Vietnamese youth. — Photo tradepro.vn)

At the end of the 1990s, franchise was still a strange concept to most people in Vietnam. There were no opportunities to enjoy or even see the products and services of the world’s well-known brands in Việt Nam. KFC, McDonald, Starbucks and Lotteria were not familiar names for Vietnamese youth. However, this has changed. Now,…

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