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Over the past five years, the F&B (Food & Beverage) sector has experienced impressive trademark growth, becoming one of the most dynamic areas for brand or registration of trademark in Vietnam. This development reflects not only the domestic market’s vitality but also the ambition of Vietnamese enterprises to expand internationally.
Enterprises doing business in Vietnam should contact a reputable Vietnam Intellectual Property Law Firm to receive in-depth consultation to their needs.
F&B trademark registration statistics
According to the IP Market 2025 Report by ASL LAW, the categories with the highest number of trademark applications include:
• Coffee/Tea/Baked Goods (Class 30)
• Food/Drink Services (Class 43)
From 2020 to 2025, these sectors recorded tens of thousands of applications, with nearly 90% coming from Vietnamese enterprises, highlighting the leadership role of domestic brands.
Leading brands
Pioneering companies in the trademark wave include Acecook Vietnam, Nutriking, Mondelez Kinh Đô, Golden Gate, and Masterise. Their presence reflects strong expansion strategies, focusing not only on the domestic market but also targeting exports. In particular, the trend of multi-class registration shows that major F&B companies aim to protect their brands across industries, strengthening long-term competitive positioning.
Challenges from international markets
Alongside the surge of domestic enterprises, foreign companies such as Mondelez are actively entering the Vietnamese market, signaling a period of more intense competition. Therefore, developing an IP protection strategy, early trademark registration, and diversified protection classes are critical factors for the success of F&B brands.
F&B – A strategic battleground for Vietnamese brands
The F&B sector is not only a consumer market but also a “strategic battleground” where Vietnamese enterprises can assert brand value and expand influence internationally through international trademark registration. Companies with strong intellectual property control will gain significant advantages in the global competition.
Explore the full F&B growth landscape, industry charts, and IP protection strategies in the IP Market 2025 Report by ASL LAW to understand trends and strategic opportunities.
Download the report here.
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
