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Celebrating World Intellectual Property Day – A Space Where Innovation Meets Law
🕘 Time: 09:00 – 11:40 | April 18, 2025
📍 Format:
- In-person at ASL LAW Office – Hanoi
- Online via Zoom
- Register here
- Language: Vietnamese
Why Should You Join?
✅ Gain strategic insights into brand innovation
✅ Understand the full process of IP registration and protection
✅ Get real-life answers from leading experts in the field
✅ Expand your professional network and explore collaboration opportunities
About the Event
In a time when digital transformation and green growth are accelerating rapidly, a brand is no longer just a name – it is a critical and valuable asset for every business. Now more than ever, brand innovation and intellectual property protection must be a top priority to build long-term competitive advantages.
On the occasion of World Intellectual Property Day 2025, ASL LAW is pleased to host the seminar:
“Brand Innovation – Your Brand, Your Ownership”
This event is designed to offer strategic perspectives on brand innovation along with practical legal solutions for both individuals and businesses.
Speakers
Mr. Doan Duc Thuan – Consultant and Trainer in Strategy & Innovation
Mr. Thuan is an expert in strategy, innovation, and marketing. He currently serves as Deputy Director of the Institute for Brand Strategy and Competition Research (BCSI), Deputy CEO in charge of Strategy & Marketing at Kowil Fashion (brand OWEN), and a Senior Advisor at Roland Berger – a leading global strategy consulting firm headquartered in Germany.
He brings over 15 years of experience working with multinational corporations such as Toyota, Piaggio, and Colgate-Palmolive, and has lived and worked in Italy, Singapore, and Australia. Mr. Thuan is an alumnus of the IATSS Leadership Program (Japan), a lecturer for JICA programs at VJCC, and a visiting lecturer at international universities such as RMIT, BUV, and Swinburne.
He is also a pioneer in introducing and translating numerous books on strategy and innovation in Vietnam, and a familiar speaker at events hosted by businesses and international organizations.
Lawyer Pham Duy Khuong – Managing Partner, ASL LAW
Lawyer Pham Duy Khuong is the founding and managing partner of ASL LAW. Over the years, he has been consistently recognized as one of Vietnam’s leading lawyers by prestigious international legal directories such as Legal500, ASIA LAW, WTR, and IFLR.
Notably, he has been listed among Vietnam’s Top 100 Lawyers by Asia Business Law Journal. He has also been ranked by IFLR as one of the top-rated lawyers in Vietnam in the fields of Corporate and M&A, and by Legal500 as one of Vietnam’s top four outstanding intellectual property lawyers.
Lawyer Do Ba Thich – Senior Lawyer, ASL LAW
Lawyer Do Ba Thich, a Senior Lawyer at ASL LAW, has over 15 years of experience advising both domestic and international clients on intellectual property protection, corporate law, and cross-border legal matters. He has been consistently recognized as a recommended lawyer in Vietnam by prestigious legal directories such as Legal500, AsiaLaw, and WTR.
As a certified industrial property representative, he is also an active member of renowned international legal organizations including the International Bar Association (IBA), International Trademark Association (INTA), and the Asian Patent Attorneys Association (APAA).
With deep expertise in handling complex legal issues that require strategic and interdisciplinary analysis, Mr. Thich has advised clients across various sectors, including pharmaceuticals, food & beverage, finance, banking, energy, insurance, media, and retail. He is especially experienced in assisting businesses in the commercialization, development, and protection of intellectual property assets both in Vietnam and internationally.
Agenda
09:00 – 09:30 | Guest Reception & Networking
Welcome guests, networking session over tea/coffee.
09:30 – 09:40 | Opening Remarks & Program Introduction
Speaker: Lawyer Pham Duy Khuong – Managing Partner, ASL LAW
09:40 – 10:10 | Session 1 – Brand Innovation in the Age of Disruption
Speaker: Mr. Doan Thuan – Expert in Strategy and Innovation
Key strategic insights on brand innovation:
- Innovative thinking as a competitive advantage
- Applying technology for agile transformation
- Shaping new brand values in the VUCA era and twin transitions (digital & green)
10:10 – 10:50 | Session 2 – Legally Protecting Innovation through IP
Speaker: Lawyer Do Ba Thich – Senior Lawyer, ASL LAW
- Recognizing and protecting your brand & IP assets: Are you doing it right?
- Brand as a business asset
- What can and cannot be registered: trademarks, copyright, patents, designs
- Common mistakes in IP protection
- How to protect AI-generated products
- IP protection on digital platforms
- How to register and protect brand names, logos, slogans, and packaging in Vietnam and abroad
- Practical lessons from real trademark disputes in Vietnam
10:50 – 11:10 | Panel Discussion & Q&A
Moderator: Lawyer Pham Duy Khuong – Managing Partner, ASL LAW
An open discussion between speakers and guests addressing practical challenges businesses face in innovation and IP protection.
11:10 – 11:40 | Networking & Collaboration
A networking session among business representatives, lawyers, and experts to explore opportunities for partnership and collaboration.
Registration Information
Register here.
Download Agenda here.
Limited slots available – priority given to early registrants!
We look forward to seeing you at the seminar – where innovation, strategy, and legal expertise come together!
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
