Tiếng Việt
中文 (中国)
日本語
From May 17 to May 21, 2025, the International Trademark Association (INTA) Annual Meeting officially took place in San Diego, USA, bringing together thousands of intellectual property experts, attorneys, corporate representatives, and regulatory authorities from over 150 countries.
Continuing its longstanding tradition of attending INTA events, ASL LAW – a leading law firm in intellectual property and corporate legal services in Vietnam – proudly participated as one of the Vietnamese representatives at this globally significant event.
ASL LAW’s Highlights at INTA 2025
At INTA 2025, ASL LAW representatives actively took part in a wide range of panel discussions on law and policy, technology, and professional development. They also proactively engaged with international partners to foster cooperation and stay up to date with the latest trends in the IP industry.
With a mission to serve as a legal bridge between Vietnam and the global market, ASL LAW held multiple meetings with top law firms from the United States, Europe, Japan, South Korea, and the ASEAN region to exchange experience and explore opportunities for cross-border IP collaboration.
The Importance of INTA Participation – ASL LAW’s Commitment
ASL LAW’s consistent presence at INTA not only reaffirms its position on the international legal stage but also serves as clear evidence of its commitment to professional development, global trend integration, and the effective protection of legal rights for both domestic and international clients.
Through global events such as INTA, IBA, and APAA, ASL LAW continuously expands its network of international partners, thereby offering clients comprehensive legal solutions aligned with international standards while maintaining cost efficiency.
INTA serves as a premier platform where legal professionals can access the latest developments in global legal systems, share practical insights, and foster strategic partnerships – all of which are fundamental in the context of deepening international integration and rising global competition.
Key Programs at INTA 2025
This year’s conference featured a range of in-depth and pioneering programs that ASL LAW representatives participated in, alongside leading international IP law firms. Notable programs included:
- Professional Development and Career Advancement | Harnessing AI: Innovative Strategies and Practical Applications for Trademark Practitioners
- Law and Policy | Anticounterfeiting Workshop and Luncheon—Cracking the Counterfeit Code: Emerging Technologies & Collaboration – the Future of Brand Protection
- Law and Policy | Navigating the Right of Publicity in the Age of AI: Challenges and Opportunities
- Law and Policy | Asia Pacific IP Pulse: Insights from the Region’s Key IP Offices
- Business and Technology | The Business of Music: IP, AI, and the Future of Creativity
- Law and Policy | TM5 and INTA Joint Workshop: Acquired Distinctiveness Through Use Regarding Three Dimensional Trademarks
- Capsule Keynote | Europe’s IP Frontier: Strategies for Success Amid Global Pressures
- Leadership Bootcamp | Turn Conflict into Collaborative Leadership with DISC (by invitation only)
- Business and Technology | Winning in the Age of AI: Domain Management Strategies for the Modern Brand
- In-House Practitioners Series | It’s Not Really a Trademark Question: Addressing Adjacent Legal Issues for In-House Counsel
- Law and Policy | Professor vs. Practitioner Debate—Resolved: Trademark Dilution Laws Are Essential to Protecting Brand Identity and Pose No Real Threat to Free Expression
- Business and Technology | The Business of Video Gaming: Navigating Intellectual Property Challenges and Opportunities
These sessions not only reflected the rapid development of technology—particularly artificial intelligence—and the pioneering role of leading law firms, but also raised new legal questions concerning advertising, data, copyright, and branding in an increasingly globalized world.
Conclusion
ASL LAW’s continued presence at INTA 2025 once again underscores its long-term commitment to representing Vietnam in the global IP arena, while constantly improving service quality and advisory capabilities in an ever-evolving international legal environment.
The INTA 2025 Annual Meeting concluded successfully, with ASL LAW’s delegates achieving their initial goals and objectives. The firm is expected to participate in INTA 2026 in London, UK, and will continue its efforts to build strong, collaborative relationships with leading IP representatives across ASEAN and the wider world.
ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced and talented lawyers. ASL Law is ranked as the top tier Law Firm in Vietnam by Legal500, Asia Law, WTR, and Asia Business Law Journal. Based in both Hanoi and Ho Chi Minh City in Vietnam, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients. If we can be of assistance, please email to [email protected].
ASL LAW is the top-tier Vietnam law firm for Intellectual Property Services. If you need any advice, please contact us for further information or collaboration.
